Skip to content
Search

Latest Stories

USTA suggests possible federal aid to travel industry

The suggestions include travel incentives and safety guidelines for travel during the COVID-19 pandemic

THE COVID-19 PANDEMIC has cost half of the 15.8 million travel-related jobs in the U.S., according to the U.S. Travel Association. The association is asking the federal government for more assistance for the travel industry.

The unemployment rate for the travel industry, 51 percent, is more than twice that of the national average of 25 percent during the Great Depression, USTA said in a statement. The usually busy Memorial Day weekend is expected to generate $4.2 billion in travel related revenue compared to $12.3 billion in 2019.


“Our national economy is in a recession, but the travel industry is already in a depression,” said Roger Dow, USTA’s president and CEO. “The travel industry has exhibited the ability to lead a national economic recovery, bouncing back well ahead of expectations after both 9/11 and the financial crisis of the late 2000s. But to do that this time, travel-reliant businesses need to survive until a recovery can truly begin. Not only are structural changes and expanded eligibility to the PPP critical for the most impacted travel businesses just to keep the lights on, but ultimately stimulative measures will be important.”

Like AAHOA, the American Hotel & Lodging Association and other hotel associations did this week, USTA has sent to Congress policy proposals outlining what the next stimulus should include. That includes guidance for travelers to negotiate the “new normal” particularly during the summer season.

“Whatever government and health authorities decide about the right timing to reopen, we are giving consumers confidence that the travel ecosystem is embracing the most vigorous and well-informed practices for providing the safest possible environment, and those practices adhere to a uniform high standard throughout every phase of a traveler’s journey,” Dow said. “That is critical as the industry prepares for the return of travel, which will bring jobs back and help rebuild the country’s economic strength.”

Dow also endorsed the “Explore America” tax credit to spur the recovery of the travel industry and President Trump’s support for the bill.

“Travel supported jobs for one in every 10 Americans before the pandemic, and measures to incent travel will not only give people a renewed appreciation for this great country in which we live, but they are an efficient and effective way to ignite a recovery and restore jobs in every corner of the nation,” he said. “An ‘Explore America’ tax credit and campaign will do wonders to put America back on the path to prosperity.”

AAHOA and AHLA’s letter also suggests several incentives to encourage travel.

Set federal per diem rates for fiscal year 2021-22 based on fiscal year 2019 data. The General Services Administration updates per diem rates for federal travel within the U.S annually according to ADR data, less five percent. Due to restrictions related the pandemic, the ADR collected this year will produce significantly depressed per diem rates.

Reinstate the entertainment business expense deduction. Restoring the full deductibility of entertainment and food and beverage business expenses will incentivize businesses to begin traveling again and will provide a boost to the food service and entertainment sector.

Create a Temporary Travel Tax Credit. The new tax credit would encourage domestic business and leisure travelers to journey within a specified time frame. Qualified travel expenses should include any purchase over $50 that is incurred while traveling away from home in the U.S., such as meals, lodging, recreation, transportation, amusement or entertainment, business meetings or events and gasoline.

More for you

HWIC joins WHLA to support industry women

HWIC joins WHLA to support industry women

THE HOSPITALITY WOMEN’S Innovation Council recently joined as the 34th member of the Women in Hospitality Leadership Alliance to support women and underserved communities across the industry. The council will encourage women to take part in the messaging, programs and initiatives shared by all WHLA groups.

WHLA was founded in 2021 as a consortium of organizations working to advance women in hospitality.

Keep ReadingShow less
CJ Media WHLA media training event for women in 2025

CJ Media, WHLA launch media training for women in hospitality

CJ Media & WHLA Empower Women with Media Training in 2025

CJ MEDIA SOLUTIONS LLC and the Women in Hospitality Leadership Alliance will provide quarterly media training to help advance women in hospitality. The program, offered to the alliance’s participating organizations, will draw on experienced media and PR professionals to deliver guidance across interviews, video, podcasts and live panels.

Each session will be archived for alliance members to access anytime, the duo said in a statement.

Keep ReadingShow less
Choice Hotels MasteryX 2025 Hack-a-Thon competition in Scottsdale

Choice hosts 10th MasteryX summit in Scottsdale, AZ

Choice Hotels MasteryX 2025: Driving Tech Innovation in Scottsdale

CHOICE HOTELS INTERNATIONAL kicked off its 10th annual MasteryX tech summit in Scottsdale, Arizona. Around 650 associates are attending the week-long event to explore technologies and address real-world challenges through workshops, competitions and knowledge-sharing sessions focused on helping hotel owners increase revenue, reduce costs and improve efficiency.

Choice technologists will examine how artificial intelligence, quantum computing and other technologies can support business intelligence, cyber security, on-property operations and the scaling of the company’s tools and systems, Choice said in a statement.

Keep ReadingShow less
શહેરના ફૂટપાથ પર લગેજ સાથે લોકો મુસાફરી કરતા 2025- અમેરિકન પ્રવાસન ખર્ચ 2025

અમેરિકાનો પ્રવાસન્ ઉદ્યોગમાં વર્ષનો પ્રારંભ મંદીથી : અહેવાલ

અમેરિકન પ્રવાસન ખર્ચ 2025માં 2.5% ઘટ્યો: બેંક ઓફ અમેરિકા

અમેરિકન પ્રવાસન્ ખર્ચ હાલમાં 2023 અને 2024ના સ્તરોથી પાછળ છે, જેને બેંક ઓફ અમેરિકા ક્રેડિટ અને ડેબિટ કાર્ડ ડેટા અનુસાર, મહામારી પછીની મુસાફરીની મજબૂત માંગને કારણે વેગ મળ્યો હતો. બેંકના ડેટામાં રહેવાની વ્યવસ્થા, પ્રવાસન અને એરલાઇન ખર્ચમાં ઘટાડો જોવા મળ્યો છે.

બેન્ક ઓફ અમેરિકાના અહેવાલ, “યલો લાઇટ ફોર ટ્રાવેલ: યુએસ ડોમેસ્ટિક ટુરિઝમ ટેપ્સ ધ બ્રેક્સ,” જાણવા મળ્યું છે કે 22 માર્ચ સુધીમાં, રહેવાની અને પ્રવાસન-સંબંધિત સેવાઓ ગયા વર્ષની સરખામણીએ લગભગ 2.5 ટકા ઘટી હતી, જ્યારે એરલાઈન ખર્ચમાં આશરે 6 ટકાનો ઘટાડો થયો હતો.

Keep ReadingShow less
ઇસ્ટર 2025 માટે હોટેલ બુકિંગ ઇન્ટરફેસ સાઇટમાઇન્ડર પ્લેટફોર્મ પર

ઇસ્ટર બુકિંગમાં 16.8 ટકાનો વધારો: સાઇટમાઇન્ડર

ઇસ્ટર 2025: હોટેલ બુકિંગમાં 16.8% વધારો, સાઇટમાઇન્ડર ડેટા

ઇસ્ટર 2025 માટે હોટેલ બુકિંગ ગયા વર્ષના સમાન સમયગાળાની સરખામણીમાં 16.8 ટકા વધુ છે, એક હોટેલ વિતરણ અને આવક પ્લેટફોર્મ સાઇટમાઇન્ડર અનુસાર 2024 અને 2025માં ઇસ્ટરના 30 દિવસ પહેલા નવ બજારોમાં સમાન પ્રોપર્ટીઝ પરના બુકિંગની સરખામણી કરતા ડેટા, મજબૂત માંગ, અગાઉના બુકિંગ અને આંતરરાષ્ટ્રીય મુસાફરીમાં વધતી રુચિ દર્શાવે છે.

આ વૈશ્વિક વલણો યુ.એસ.માં પ્રતિબિંબિત થાય છે, જ્યાં સાઇટમાઇન્ડર ડેટાએ માર્ચ 18 સુધીમાં ઇસ્ટર સપ્તાહના બુકિંગમાં 14.98 ટકાનો વધારો દર્શાવ્યો હતો, જે 2024 માં સમાન સમયગાળાની સરખામણીમાં પ્રોપર્ટી દીઠ સરેરાશ 3.6 વધુ રિઝર્વેશન છે.

Keep ReadingShow less