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USTA presses for new COVID-19 relief bill

Negotiations continue in Congress on the latest federal aid

THE U.S. TRAVEL Association is joining other industry groups in pressing Congress to reach an agreement on a proposed COVID-19 relief bill. However, negotiations remain ongoing with little progress, according to media reports.

It is encouraging that the proposed bipartisan bill contains several provisions USTA has been pushing for for months, said Tori Emerson Barnes, USTA’s executive vice president for public affairs and policy.


“In particular, the second draw on [Paycheck Protection Program] funds and the expansion of eligibility to non-profit organizations that promote travel and tourism will be especially beneficial to America’s hardest-hit industry,” Emerson Barnes said. “This relief proposal package is wisely responsive to specific needs outlined by industries that are struggling to keep their doors open and retain employees. It’s been a long and hard road to see a deal, and while more will ultimately be necessary, this framework can position the U.S. economy for a stronger recovery if it survives the next stages.”

Some progress had been made on the bill on Thursday when House Majority Leader Steny Hoyer said the House would adjourn until at least Tuesday, according to CNBC.com. However, Senate Majority Leader Mitch McConnell indicated that Republicans would not likely support the bill.

Previously, USTA and the American Hotel and Lodging Association endorsed a plan presented by the Problem Solvers Caucus, a group of 25 Democrats and 25 Republicans, and a bipartisan group of Senators that would include $908 billion in total aid.

The proposal would include $300 billion for the PPP according to the caucus’ most recent breakdown, a key objective of USTA, AHLA and AAHOA. It also includes $160 billion for state and local governments, $180 billion for unemployment benefits and $16 billion for vaccine development and distribution and COVID-19 testing.

“We need Congress to prioritize the industries and employees most affected by the crisis. Every hour Congress doesn’t act hotels lose 400 jobs, and we hope this proposal helps to break the partisan stalemate in Washington,” said Chip Rogers, AHLA’s president and CEO.

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 'America the Beautiful' Campaign Launched by Brand USA

Brand USA launches 'America the Beautiful' campaign

Summary:

  • Brand USA launched its “America the Beautiful” campaign to increase international visitation.
  • The campaign targets nine markets and includes an AI-powered trip planning hub.
  • It promotes 2026 U.S. events, including the World Cup and the nation’s 250th anniversary.

BRAND USA LAUNCHED “America the Beautiful,” a global tourism campaign to increase international visitation and hotel demand. The campaign was announced at Brand USA Travel Week U.K. & Europe 2025 in London.

The initiative aligns with $147 billion in travel exports through July, up 2 percent year over year, Brand USA said in a statement. The spending is projected to generate $39.6 billion in federal tax revenue, support millions of U.S. jobs and add $551 billion to the economy in 2025.

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