URBAN PARK HOTELS recently introduced “Welcome Inns of America”, a new membership-affiliated hotel and motel brand designed for the economy segment. The conversion-friendly option provides owners with many of the benefits and services of a franchise, Urban Park said, without the long-term commitment, upfront costs, ongoing fees or strict mandates.
“Welcome Inns of America” offers simplified standards and a lower membership fee structure, not tied to property revenues like typical hotel franchises, Urban Park said in a statement.
“The new brand is for hotel owners who are good operators but cannot afford the initial fees or renovation costs associated with a franchise—a segment that has been virtually ignored in the industry for years,” said John Parkin, Welcome Inns of America’s president.
In November, GraceSoft, Urban Park Hotel Collection and LodgeTender merged their portfolios to create an independent hotel service and membership network, supporting independent hoteliers.
Jay Patel and John Parkin launched the membership-based Urban Park Hotel Collection in 2020, targeting small hotel owners frustrated with the franchise system. In 2022, Urban Park Hotels introduced Urban Park Motel, an economy brand for small motel owners.
