AHLA estimates the increase will generate about $100 million in additional revenue for hotels
By Vishnu Rageev RAug 29, 2024
THE U.S. HOTEL industry is set to benefit from the General Services Administration's recent decision to raise per diem rates for fiscal year 2025. This is the first increase in the meals and incidental expenses allowance in three years, a change welcomed by AAHOA and the American Hotel and Lodging Association.
Each year, GSA sets per diem rates to reimburse federal employees’ lodging and meals expenses for official travel within the continental U.S., typically based on the ADR for lodging and meals over a trailing 12-month period, minus five percent. Starting Oct. 1, the standard daily lodging allowance for most of the continental U.S. will increase by $3 to $110, while the meals and incidental expenses allowance will rise by $9 to $68.
“With government travel being a significant contributor to hotel revenue, it’s crucial that federal per diem rates align with the economic pressures hotels face today, including persistent inflation and widespread labor shortages,” said Miraj Patel, AAHOA’s chairman.
For fiscal year 2025, the standard per diem rate for most of the continental U.S. is set at $178 per day, including $110 for lodging and $68 for meals and incidental expenses. This increase is particularly significant for hotels in markets that rely heavily on government travel, providing a stable revenue stream, especially in smaller markets or areas with a strong federal presence.
AHLA estimates that the increase will provide the hotel industry with approximately $100 million in additional revenue, aiding its recovery from the pandemic and ongoing workforce challenges.
“These increases are an important victory for AHLA, which has made fair per diem rates a perennial federal advocacy priority,” said Kevin Carey, AHLA’s interim president and CEO. “Government travel is a vital source of revenue for hotels, and it’s critically important that the federal government’s per diem rates reflect market conditions and account for the economic realities hotels face, including inflation and workforce shortages. We appreciate the efforts of GSA Administrator Robin Carnahan and the Biden administration on this issue.”
"By raising these rates, the GSA is not only supporting our industry but also boosting the broader economy, including restaurants and local businesses that benefit from government travel spending," said Laura Lee Blake, AAHOA’s president and CEO. "This decision will have a lasting impact on the ability of hotels to continue delivering exceptional service to federal employees and all travelers."
AAHOA has consistently advocated for fair per diem rates, previously pushing to freeze rates at 2021 levels during fiscal year 2022 to support the hotel industry’s recovery from the COVID-19 pandemic.
President Biden’s March 7 State of the Union address addressed issues long championed by hotel industry associations. AAHOA and AHLA responded, with AAHOA holding its Spring National Advocacy Conference and AHLA lobbying for a $9 increase to the FY2024 per diem lodging rate.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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