Tock, Curator combine their reservations and events platforms

Tock’s platform offers capabilities designed for hotel operators

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Tock reservation platform
Tock, a hospitality reservations and events platform, recently partnered with Curator Hotel & Resort Collection to streamline operations, boost revenue and elevate guest experiences through a unified system.
Tock reservation platform

TOCK, A RESERVATIONS and events platform for the hospitality industry, recently partnered with Curator Hotel & Resort Collection to enhance food and beverage operations and provide additional amenities to guests. The partnership will enable Curator member hotels and resorts to streamline operations, drive revenue and improve guests’ experiences on a single system.

“Tock provides a holistic solution that empowers our customers and we’re thrilled to bring that to Curator’s elite network of independent hotels and resorts,” said Patrick Venn, Tock’s head of hotels and enterprise. “This partnership aligns with our mission to empower hotels of all sizes with forward-thinking technology focused on revenue management. Together, we aim to help these properties not only in navigating today’s competitive landscape, but also setting new standards in delivering extraordinary guest experiences.”

Tock’s platform offers capabilities tailored for hotel operators, Tock said in a statement.

Curator member properties can monetize underutilized spaces and sell diverse experiences such as brunch buffets, fire pit gatherings, seasonal activations, afternoon tea and cabana rentals, the statement said. The collaboration will provide member hotels with access to Tock’s Concierge Program for booking reservations, as well as integrations for CRM, reporting systems, point-of-sale systems and loyalty programs to enhance hospitality and increase sales.

“By partnering with Tock, we are supporting our member properties with a world-class reservation platform built to improve their bottom line,” said Brent Hayhurst, Curator’s vice president, program development. “Tock’s incredibly powerful suite of tools will be instrumental in helping our members who are looking to enhance their guest reservation capabilities and confidently deliver more innovative dining and event offerings.”

According to a recent survey by the Hospitality Women’s Innovation Council, only one in five hotel professionals believe their current tech stack is adequate for achieving efficiencies, cost savings, and adequate guest care.