Today’s hoteliers face new challenges.
IBIS World reports that there are now over 100,000 hotels and motels across the United States—meaning that the competition is greater than ever before.
Further, the cost of delivering a unique and exciting guest experience continues to rise in tandem with the cost of hotel operations. So, hoteliers are tasked with finding sources of revenue beyond bookings. That’s where new technology comes in.
AAHOA owners can harness the power of technology to address modern challenges, so you’ll be better positioned for success—no matter what the future holds.
- Start unlocking new revenue streams today
According to a report by Oracle and Skift, nearly half of executives expect non-room revenue to account for an increasing share of their hotel’s revenue by 2025.
In-room TVs are a great way to drive non-room revenue—today and tomorrow. With new technology, you can use screen space to promote any paid amenities such as room service, spa services, on-site casinos, and more.You can also sell paid on-screen advertisements to local establishments like restaurants, amusement parks, or museums. There are even opportunities to promote larger affiliate partners and collect extra income when you refer guests.
Solidifying these new streams of income can help you improve financial stability for years to come.
- Modernize your entertainment to stay ahead of trends
As Millennial and Gen Z travelers represent an increasing share of bookings, they’re bringing their technology expectations with them.
Travelers worldwide say on-demand, in-room entertainment access is the No. 1 “must-have” to create an amazing hotel stay, as reported by Oracle and Skift.
It’s important for guests to have access to familiar comforts—ensuring they’re able to watch their preferred content from their room can help give them the best stay possible. By modernizing your in-room entertainment, you can deliver best-in-class experiences for guests of all ages.
Today, it’s easier than ever to give your guests the most up-to-date entertainment. Future-ready platforms with a Google Play Store integration, like OnStream from DISH Business, provide guests with access to a wide variety of streaming services without the hotelier having to worry about their assortment—whether guests want to enjoy a popular service like Netflix, or the hottest new streaming app that just launched. This integration removes the need for hotel operators to continually research the latest and greatest apps to ensure they’re staying ahead of trends.
As hotels catch up to the streaming boom, it’s also critical that they consider guest data security. When considering entertainment platforms, make sure that whatever solution you select will automatically clear guests’ login credentials.
Despite the popularity of streaming, live TV still reigns supreme—and advanced capabilities can help you make it the best it can be:
- Selecting featured channels can allow you to curate live TV content according to seasonality or guest preferences and demographics.
- Offering genre filtering makes it easy for guests to find the big game, season premiere, or relaxing documentary they’re looking for without scrolling through the full channel list.
- A universal search option can allow guests to search content across live TV and streaming applications, all in one place
- A quick and responsive channel guide allows guests to flip through options, see details, and select programming—without the frustrating lag time that comes with clunky TV guides of the past.
With all of these offerings, your entertainment selection will never be out-of-date, and guests will always be able to find the programs they love.
- Invest in technology that will stand the test of time
Duetto reports that 78% of hotels expect their hotel technology investment to increase in the next three years.
Innovating hotel technology can be both exciting and intimidating, but it’s a necessary adaptation for hoteliers who want to stay ahead of the competition. Investing in flexible, customizable technology today can help you prepare for the hospitality trends of tomorrow.
As the Official Video Provider for AAHOA, DISH Business delivers technology that works with your existing infrastructure to power a modern entertainment experience today. And no matter what the future holds, our software will automatically update to deliver the latest capabilities—without burdening your IT team with excessive maintenance.
We’re committed to making the high-quality entertainment guests demand accessible for all AAHOA hotels. Visit us at dish.com/aahoa to learn more about our technology, request a quote, or ask how our competitive equipment subsidies and pre-negotiated programming discounts can help you get the best possible price.
