U.S. HOTEL SALES decreased nearly 21 percent in 2019 compared to the previous year, according to hospitality consulting firm Hotelivate. Low RevPAR growth and the balancing out of supply and demand contributed to the decrease.
The total dollar volume of transactions declined roughly 3.3 percent and sales price per room increased 1.9 percent, according to Hotelivate, citing the LW Hospitality Advisors 2019 Major U.S. Hotel Sales Survey. The survey included 164 single asset sale transactions over $10 million, totaling $17.7 billion and including approximately 48,800 hotel rooms with an average sale price per room of $363,000.
It found 66 of the 164 transactions, or 40 percent of the total number of 2019 sale transactions, happened in three states. Florida recorded 36 hotel sales and became the most active transaction market, followed by California and New York with 18 and 12 trades respectively.
Of all the transactions, 34, or 21 percent, were for greater than $100 million each while 18 of the trades were between $100 and $199 million. Five of the total 2019 hotel sales were between $200 and $299 million.
“Even though the U.S. hotel industry registered record-breaking performance levels during 2019, RevPAR growth was the lowest since the current cycle began in 2010,” Hotelivate’s report said. “Amid hotel demand and supply growth in relative equilibrium, continued inventory growth of Airbnb and other professionalized short-term rental platforms has the lodging sector now grappling with a lack of pricing power. The good news is that numerous municipalities have implemented regulations that should curb the impact of some of this alternative rental inventory on the hotel sector.”
In January, HVS reported that hotel transactions were strong at the beginning of 2020 and that in the last quarter of 2019 limited-service hotels were still recovering faster than other segments from the previous downturn.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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