Skip to content
Search

Latest Stories

Survey: Two-thirds of U.S. travelers prefer spontaneous getaways

Nearly half of U.S travelers plan to stay at a hotel or motel

Survey: Two-thirds of U.S. travelers prefer spontaneous getaways

A NEW SURVEY finds that U.S. travelers are getting the urge to explore and acting on that spur-of-the-moment travel bug as temperatures begin to rise. Around 67 percent of Americans with travel plans this year say that the best trips are spontaneous and decided on a whim, a study by Motel 6 and Studio 6 found.

The study, which surveyed more than 2,000 Americans who plan to travel this year, also found that almost three-quarters, or 73 percent, would be willing to visit a surprise destination.


“Taking a last-minute getaway is a great way to add some joy into your life,” said Julie Arrowsmith, president/interim CEO, G6 Hospitality, parent company of Motel 6 and Studio 6.

Traveling distances, with companions

According to the survey, seven in 10 (70 percent) U.S. travelers say they are indulging in longer excursions by traveling more than three hours from their hometown. When asked about companions, more than three in four (78 percent) travelers prefer to journey with other people, while almost one in three (28 percent) are planning to explore with pets, it added.

Off-season and longer trips

With impromptu trips on the rise, more than two in five (44 percent) vacationers admit they are switching up their travel experiences this year. Most notably, the typical “travel season” may be a thing of the past, with almost half (47 percent) indicating that they are just as likely to get away during the off-season or weekdays as opposed to peak times like holidays and weekends. Another 32 percent are taking longer vacations than ever before, the study pointed out.

Hotel stays and prioritizing discounts 

In fact, no matter the length of the trip, nearly half (49 percent) of American tourists plan to stay at a hotel or motel. And, when booking accommodations, two-thirds (66 percent) say rewards programs are important to them while on the road, the Motel 6 and Studio 6 survey added.

Full survey results are found here.

In January, two surveys commissioned by AHLA also revealed that as many as 60 percent of Americans are likely to stay in hotels this year, more than last year.

More for you

HWIC joins WHLA to support industry women

HWIC joins WHLA to support industry women

THE HOSPITALITY WOMEN’S Innovation Council recently joined as the 34th member of the Women in Hospitality Leadership Alliance to support women and underserved communities across the industry. The council will encourage women to take part in the messaging, programs and initiatives shared by all WHLA groups.

WHLA was founded in 2021 as a consortium of organizations working to advance women in hospitality.

Keep ReadingShow less
CJ Media WHLA media training event for women in 2025

CJ Media, WHLA launch media training for women in hospitality

CJ Media & WHLA Empower Women with Media Training in 2025

CJ MEDIA SOLUTIONS LLC and the Women in Hospitality Leadership Alliance will provide quarterly media training to help advance women in hospitality. The program, offered to the alliance’s participating organizations, will draw on experienced media and PR professionals to deliver guidance across interviews, video, podcasts and live panels.

Each session will be archived for alliance members to access anytime, the duo said in a statement.

Keep ReadingShow less
Choice Hotels MasteryX 2025 Hack-a-Thon competition in Scottsdale

Choice hosts 10th MasteryX summit in Scottsdale, AZ

Choice Hotels MasteryX 2025: Driving Tech Innovation in Scottsdale

CHOICE HOTELS INTERNATIONAL kicked off its 10th annual MasteryX tech summit in Scottsdale, Arizona. Around 650 associates are attending the week-long event to explore technologies and address real-world challenges through workshops, competitions and knowledge-sharing sessions focused on helping hotel owners increase revenue, reduce costs and improve efficiency.

Choice technologists will examine how artificial intelligence, quantum computing and other technologies can support business intelligence, cyber security, on-property operations and the scaling of the company’s tools and systems, Choice said in a statement.

Keep ReadingShow less
શહેરના ફૂટપાથ પર લગેજ સાથે લોકો મુસાફરી કરતા 2025- અમેરિકન પ્રવાસન ખર્ચ 2025

અમેરિકાનો પ્રવાસન્ ઉદ્યોગમાં વર્ષનો પ્રારંભ મંદીથી : અહેવાલ

અમેરિકન પ્રવાસન ખર્ચ 2025માં 2.5% ઘટ્યો: બેંક ઓફ અમેરિકા

અમેરિકન પ્રવાસન્ ખર્ચ હાલમાં 2023 અને 2024ના સ્તરોથી પાછળ છે, જેને બેંક ઓફ અમેરિકા ક્રેડિટ અને ડેબિટ કાર્ડ ડેટા અનુસાર, મહામારી પછીની મુસાફરીની મજબૂત માંગને કારણે વેગ મળ્યો હતો. બેંકના ડેટામાં રહેવાની વ્યવસ્થા, પ્રવાસન અને એરલાઇન ખર્ચમાં ઘટાડો જોવા મળ્યો છે.

બેન્ક ઓફ અમેરિકાના અહેવાલ, “યલો લાઇટ ફોર ટ્રાવેલ: યુએસ ડોમેસ્ટિક ટુરિઝમ ટેપ્સ ધ બ્રેક્સ,” જાણવા મળ્યું છે કે 22 માર્ચ સુધીમાં, રહેવાની અને પ્રવાસન-સંબંધિત સેવાઓ ગયા વર્ષની સરખામણીએ લગભગ 2.5 ટકા ઘટી હતી, જ્યારે એરલાઈન ખર્ચમાં આશરે 6 ટકાનો ઘટાડો થયો હતો.

Keep ReadingShow less
ઇસ્ટર 2025 માટે હોટેલ બુકિંગ ઇન્ટરફેસ સાઇટમાઇન્ડર પ્લેટફોર્મ પર

ઇસ્ટર બુકિંગમાં 16.8 ટકાનો વધારો: સાઇટમાઇન્ડર

ઇસ્ટર 2025: હોટેલ બુકિંગમાં 16.8% વધારો, સાઇટમાઇન્ડર ડેટા

ઇસ્ટર 2025 માટે હોટેલ બુકિંગ ગયા વર્ષના સમાન સમયગાળાની સરખામણીમાં 16.8 ટકા વધુ છે, એક હોટેલ વિતરણ અને આવક પ્લેટફોર્મ સાઇટમાઇન્ડર અનુસાર 2024 અને 2025માં ઇસ્ટરના 30 દિવસ પહેલા નવ બજારોમાં સમાન પ્રોપર્ટીઝ પરના બુકિંગની સરખામણી કરતા ડેટા, મજબૂત માંગ, અગાઉના બુકિંગ અને આંતરરાષ્ટ્રીય મુસાફરીમાં વધતી રુચિ દર્શાવે છે.

આ વૈશ્વિક વલણો યુ.એસ.માં પ્રતિબિંબિત થાય છે, જ્યાં સાઇટમાઇન્ડર ડેટાએ માર્ચ 18 સુધીમાં ઇસ્ટર સપ્તાહના બુકિંગમાં 14.98 ટકાનો વધારો દર્શાવ્યો હતો, જે 2024 માં સમાન સમયગાળાની સરખામણીમાં પ્રોપર્ટી દીઠ સરેરાશ 3.6 વધુ રિઝર્વેશન છે.

Keep ReadingShow less