Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
A BIPARTISAN SOLUTION to the federal immigration issue is needed to reduce the still ongoing labor shortage for hotels, according to a survey from the American Hotel & Lodging Association. To accomplish that, AHLA affiliate Hospitality is Working created the Workforce and Immigration Initiative that includes a targeted advertising campaign promoting immigration reform and border security.
U.S. Bureau of Labor and Statistics put hotel employment down by more than 350,000 jobs compared to February 2020, AHLA said in a statement. Hotels are looking to fill many of the jobs lost during the pandemic, including more than 105,000 hotel jobs currently open across the nation.
“Workforce shortages are severely impacting America’s economy, notably the leisure and hospitality sector, which is facing historic worker shortfalls. This crisis has contributed to high levels of inflation and restricted economic growth. Americans everywhere are feeling the impacts of these difficulties. To address the extraordinary workforce shortages, Congress and the administration must come together and find bipartisan solutions that include incorporating more immigrants into the American economy,” said Chip Rogers, president and CEO of AHLA. “The goal of the newly launched Workforce and Immigration Initiative is to highlight the historic opportunity to take action on this critical issue. Americans are demanding our that leaders in Washington put partisan politics aside and prioritize growing our economy and workforce, by developing an efficient and workable immigration system. The time to act is now.”
Global Strategy Group and Public Opinion Strategies conducted a survey of 1,014 voters nationwide from Nov. 14 to 21 on immigration and other issues and found that 67 percent of respondents believe immigration reform that allows more immigrants to work legally is needed to improve the U.S. economy. That includes 69 percent of Democrats, 70 percent of independents and 64 percent of Republicans.
The survey found bipartisan agreement on several proposals to be included in reform. Adding more annual H-2B visas found approval among 67percent of respondents. That included78 percent of Democrats, 65 percent of independents and 54 percent of Republicans. Recently, the U.S. Department of Homeland Security planned to make available more than 64,000 additional H-2B visas for fiscal year 2023 on top of the usual 66,000.
Also, 71 percent support creating a path to citizenship for immigrants who currently qualify for Temporary Protected Status. The political split on that is 86 percent of Democrats, 60 percent of independents and 58 percent of Republicans.
Either way, most respondents agree that the current immigration system Is in need of reform. About 76 percent say Congress has not done enough on the issue and 87 percent say bipartisan efforts to achieve immigration reform are more important than sticking to their respective parties’ political agendas.
AHLA’s Workforce and Immigration Initiative also will include a digital advertising campaign in the District of Columbia and key states. The ad focuses on the workforce shortage and calls on Congress and the administration to “secure our border, grow our economy and create opportunities for people to work legally in the United States” and “rebuild the American Dream.”
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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