Skip to content

Search

Latest Stories

Survey: Hotel jobs to outpace overall market growth in five years

Hotel job demand to surge 50 percent above national average in next five years

Survey: Hotel jobs to outpace overall market growth in five years

JOBS IN THE hotel industry are projected to exceed overall job market growth in the next five years, according to recent research commissioned by the AHLA Foundation. The foundation has also introduced an interactive dashboard enabling job seekers to explore and compare roles, requirements and compensation within various hospitality careers.

The foundation tasked Lightcast, a labor market analytics firm, with providing data on demographic and growth trends crucial for identifying and mapping career pathways within the hotel and lodging industry, the AHLA Foundation said in a statement. With its real-time, proprietary databases and industry parsing capabilities, Lightcast created an interactive dashboard illustrating career pathways in the hotel and lodging industry from 2010 to 2023.


“It’s an attractive time to enter the hotel industry,” said Anna Blue, AHLA Foundation’s president. “A key part of our work at AHLA Foundation is supporting the recruitment, retention and advancement of people in our industry. Understanding the entry points where careers begin, where they lead and what paths they take is a critical step to helping find their home in hospitality.”

The foundation stated that the hotel industry currently employs 1.8 million workers in the U.S. The report projected a 12 percent job growth in the hotel industry over the next five years, compared to 8 percent nationwide. A significant portion of this demand is in entry-level positions or roles that do not require college degrees, highlighting the hotel industry's potential as a mobility engine, the AHLA Foundation said.

In February, an AHLA survey found that over two-thirds of hotels are struggling with staffing shortages, leading hoteliers to offer increased pay and various incentives to attract and retain talent. AHLA has called on Congress to take action in response.

More for you

Report: Hotels hold margins despite revenue slump

Report: Hotels hold margins despite revenue slump

Summary:

  • U.S. hotels adjusted strategies as revenue fell short of budget, HotelData.com reported.
  • Hoteliers prioritized cost, labor and forecasting over rate growth.
  • Six 2026 strategies include shifting from static budgets to real-time forecasts.

U.S. HOTELS ADJUSTED strategies to protect profit margins despite revenue lagging budget, according to Actabl’s HotelData.com. RevPAR averaged $119.22 through Sept. 30, 9 percent below budget, while GOP margins held at 37.7 percent, 1.2 points short of target.

HotelData.com’s “Hotel Profitability Performance Report for Q3 2025” showed operators adjusting forecasts, controlling labor and costs and protecting margins as demand softens and expenses rise. The report indicates an industry shift, with hoteliers relying less on rate growth and more on cost control, labor strategies and forecasting to maintain profitability.

Keep ReadingShow less