Skip to content
Search

Latest Stories

Survey: Future travelers willing to accept inconveniences for safety

Texas hotelier predicts most travel will initially be domestic

PERHAPS THE MOST frightening thing about the COVID-19 pandemic is the fact that information on the virus seems to change from day to day. It’s very hard to make certain plans for a future recovery when one can’t be certain how that will look.

“This is something that we’ve never seen in history. I think my parents have never seen it, I haven’t seen it, my kids haven’t seen it,” said Nancy Patel, a Knights Inn owner in Corpus Christi, Texas. “What’s the future now? Vaccines are not out there. They say the second round is going to come after the summer. When you walk today in public, since March, you only see people wearing masks, social distancing. All of life has changed for us.”


A new survey from travel risk and crisis response provider Global Rescue found that many travelers will be willing to tolerate unappealing restrictions, such as more screening and testing and revealing medical history, in order to travel this summer. That could be good news for Patel, who has seen her usually high March and April revenues plummet.

“The first two weeks of March were good, until around the 12 or the 13,” she said. “I should say as an economy branded hotel, we are doing a lot better than others.”

The question is, how long will people have to stay in and how will it affect the economy?

“Just one month or two months down the road, one month or two more months of this effect can really damage a lot of businesses,” she said. “And will travel and tourism be the same?”

Patel foresees international travel to the U.S. to remain slow for some time, but domestic travel between states may pick up.

“They will travel, and for us, Corpus Christi is a driving distance from San Antonio, Houston, you name it,” she said. “We’re hopefully going to see a surge, too, when everyone gets back to normal, but what is normal? Are we going to still social distance in normalcy? Will we have to continue to wear masks, maybe? Will that become mandatory? We just don’t know.”

Regaining the summer

In a previous survey from Global Rescue earlier in the crisis in February, respondents said at that time that coronavirus was only one fear they had about traveling. After more than a month of travel and activity restriction, the more recent survey found people are ready to travel, even under less than ideal circumstances.

“Many travelers are planning to hit the road again this summer and they are willing to share personal medical history and travel plans to help keep themselves and those around them safe,” said Dan Richards, CEO of Global Rescue.

As Patel predicted, most of the survey respondents, two-to-one, said they would travel domestically rather than internationally. Also, nearly 75 percent of initial trips will be family vacations, leisure trips to visit friends, or destination getaways. Fewer than 10 percent would be for business only while 15 percent report their initial travel plans will be for both business and pleasure.

The survey’s other findings include:

  • 91 percent are willing to subject themselves to screening and testing
  • 73 percent are willing to disclose medical conditions related to a compromised immune system
  • 93 percent are willing to share their past 14-day travel history
  • 58 percent are willing to have their physical location tracked and traced with data temporarily retained

The survey also showed most travelers expected to begin making future trips again no later than early fall.

  • 77 percent are expecting to make a trip by the end of October
  • 41 percent expect to make their next trip by July or earlier
  • 36 percent are planning their initial trip sometime between August and October
  • Less than 9 percent believe their earliest post-pandemic trip will be during the holiday months of November and December
  • Less than 7 percent expect to make their first trip sometime between January and March 2021
  • 7 percent predict their next trip won’t be until sometime after April 2021

On the bright side

Apart from visions of the future, Patel also has discovered another positive to the pandemic and subsequent “stay-at-home” orders.

“It put us in a perspective where everybody had a life. They were busy, content, but at the same time wanting time to do things,” she said. “I guess God put us all in one place and said ‘OK, enjoy your family, do what you wanted to do that you couldn’t do.’”

More for you

AAHOA, Bridge launch AAHOALending.com

AAHOA, Bridge launch AAHOALending.com

AAHOA AND BRIDGE launched AAHOALending.com, a digital lending platform focused on hospitality. It offers AAHOA members access to more than 150 lenders, with plans to add more regularly, while allowing users to compare financing options, find the best rates and secure funding.

Bridge, led by Cofounder and CEO Rohit Mathur, has been named a Club Blue Industry Partner, the highest level in AAHOA’s program, with only 12 of its 300 partners qualifying, the duo said in a joint statement.

Keep ReadingShow less
HWIC joins WHLA to support industry women

HWIC joins WHLA to support industry women

THE HOSPITALITY WOMEN’S Innovation Council recently joined as the 34th member of the Women in Hospitality Leadership Alliance to support women and underserved communities across the industry. The council will encourage women to take part in the messaging, programs and initiatives shared by all WHLA groups.

WHLA was founded in 2021 as a consortium of organizations working to advance women in hospitality.

Keep ReadingShow less
CJ Media WHLA media training event for women in 2025

CJ Media, WHLA launch media training for women in hospitality

CJ Media & WHLA Empower Women with Media Training in 2025

CJ MEDIA SOLUTIONS LLC and the Women in Hospitality Leadership Alliance will provide quarterly media training to help advance women in hospitality. The program, offered to the alliance’s participating organizations, will draw on experienced media and PR professionals to deliver guidance across interviews, video, podcasts and live panels.

Each session will be archived for alliance members to access anytime, the duo said in a statement.

Keep ReadingShow less
Choice Hotels MasteryX 2025 Hack-a-Thon competition in Scottsdale

Choice hosts 10th MasteryX summit in Scottsdale, AZ

Choice Hotels MasteryX 2025: Driving Tech Innovation in Scottsdale

CHOICE HOTELS INTERNATIONAL kicked off its 10th annual MasteryX tech summit in Scottsdale, Arizona. Around 650 associates are attending the week-long event to explore technologies and address real-world challenges through workshops, competitions and knowledge-sharing sessions focused on helping hotel owners increase revenue, reduce costs and improve efficiency.

Choice technologists will examine how artificial intelligence, quantum computing and other technologies can support business intelligence, cyber security, on-property operations and the scaling of the company’s tools and systems, Choice said in a statement.

Keep ReadingShow less