Skip to content
Search
Please enter at least 3 characters.

Latest Stories

Super 8 brings back #JourneySafe campaign

The program offers discounts to drivers who promise to pull over when sleepy

TO BE SAFE, drivers on a long trip who start to feel drowsy should really pull over when they see a hotel sign beckoning to them from the highway. Now Super 8 by Wyndham is giving them extra incentive to do so.

The brand has brought back its #JourneySafe campaign that offers a 15 percent discount to its best available rate for guests who take the pledge not to drive when they are too tired. Drowsy driving is linked to more than 100,000 crashes with 1,550 fatalities and 40,000 injuries annually in the U.S., according to a National Safety Council study.


“As travelers’ companion on the road, Super 8 takes pride in always being there for road warriors who are ready to pull over and get some much needed sleep,” said Mike Mueller, Super 8 brand president. “Drowsy driving is completely preventable and it’s our hope that, through this campaign, we’ll help not only raise awareness, but encourage drivers to take action as soon as they notice the signs.”

The brand sponsors the campaign in conjunction with sleep expert Dr. Janet Kennedy. Along with the rate discount, it offers downloadable resources, including fact sheets, infographics and talk points, for anyone to share with loved ones to educate them on the dangers of drowsy driving.

March is National Sleep Awareness Month as well as Daylight Saving Time on March 8. The #JourneySafe campaign includes a PSA video in which a driver’s dashboard accessories, such as a hula girl and bobbing dog, come to life to warn the sleepy driver of the danger they are in. It also features a digital campaign via email, website and social media.

“Sleep is critically important not only for your personal health and wellness, but for the safety of those around you,” Kennedy said. “We have all likely been drowsy drivers at some point, and tried the classic caffeine, sugar and music to stay awake on the road, but those don’t work. Only sleep can truly overcome drowsiness.”

The rate discounts are available through April 27.

Previously, Super 8 held a sweepstakes to give away ROADM8, a customized 2017 Jeep Wrangler Unlimited Sport 4×4 with a design that incorporated elements of a multi-year, $140 million redesign it had recently undergone.

More for you

Peachtree Group , celebrating their 2024 ranking as the 8th largest U.S. CRE lender with $1.6B in investments.
Photo credit: Peachtree Group

Peachtree ranked eighth-largest CRE lender in the U.S.

Peachtree Group Ranks 8th in U.S. CRE Lending for 2024

PEACHTREE GROUP IS the eighth-largest commercial real estate lender in the U.S., according to the Mortgage Bankers Association’s 2024 loan origination rankings. The company deployed $1.6 billion in commercial real estate credit investments.

The MBA also ranked Peachtree seventh among U.S. CRE hotel lenders for the fourth consecutive year and recognized it across the office, multifamily, retail, and industrial sectors, Peachtree said in a statement.

Keep ReadingShow less
stayAPT Suites Lancaster hotel by Destiny Partners in 2025

Destiny, stayAPT to franchise five PA hotels

Why stayAPT Suites and Destiny Partners Are Redefining Extended Stays

DESTINY PARTNERS LLC and stayAPT Suites signed a franchise deal for five Pennsylvania locations: Lancaster, Reading, York, Bethlehem, and Allentown. Construction begins this spring on the first 94-room, four-story property in Lancaster.

Destiny Partners co-founder Shakher Patel leads the firm, while Gary DeLapp is stayAPT Suites' president and CEO.

Keep ReadingShow less
હન્ટર કોન્ફરન્સ 2025: નવું સ્થળ, આર્થિક ચર્ચા

હંટર હોટેલ કોન્ફરન્સે મોટા પગલાની જાહેરાત કરી

હન્ટર હોટેલ ઇન્વેસ્ટમેન્ટ કોન્ફરન્સે આ અઠવાડિયે તેની 2025 મીટિંગની શરૂઆત એવા સમાચાર સાથે કરી હતી કે તે આવતા વર્ષે નવા સ્થાને જશે. ઉપરાંત, કોન્ફરન્સમાં વક્તાઓએ યુ.એસ.ની અર્થવ્યવસ્થાને અસર કરતી વર્તમાન અશાંતિ અંગે તેમના મંતવ્યો આપ્યા હતા.

આ વર્ષની કોન્ફરન્સની થીમ હતી “એલિવેટ યોર ગેમ,”, કોન્ફરન્સ ચેરમેન અને પ્રાયોજક હન્ટર હોટેલ એડવાઈઝર્સના સીઓઓ લી હન્ટરે ડાઉનટાઉન એટલાન્ટામાં મેરિયોટ માર્ક્વિસ હોટેલ ખાતે મંગળવારે તેમની શરૂઆતની ટિપ્પણીઓમાં જણાવ્યું હતું. કોન્ફરન્સમાં 2,200 થી વધુ લોકોએ હાજરી આપી હતી.

Keep ReadingShow less