Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
THE FINAL FULL week of June was gentle for U.S. hotels as performance rose some again over the previous weeks. The year-over-year declines also were less severe.
For the week ending June 27, occupancy stood at 46.2 percent, up from 41.7 percent the previous week but down 38.7 percent. ADR was $95.37, up from $89.09 the previous week but down 29 percent year over year. RevPAR rose to $44.03 from $37.15 the previous week but down 56.5 percent from 2019.
Performance data from the nation’s top 25 markets showed slightly different results. Occupancy for all the markets together was 40 percent, lower than the national average, and ADR was slightly higher at $95.43.
Norfolk and Virginia Beach, Virginia, was the only major market to reach exceed 60 percent occupancy, finishing at 61.4 percent. Detroit and Tampa, Florida, exceeded 50 percent with 52 percent and 51.1 percent respectively.
Once again among the lowest occupancy rates for the country was Oahu Island, Hawaii, at 15 percent. Boston was at 27.5 percent and Orlando, Florida, stood at 28.9 percent. New York’s dropped to 42.4 percent from 43.6 percent the week prior, and Seattle’s occupancy was flat at 33.2 percent.
STR also released data on short-term rental properties in Nashville, Tennessee, for May as part of a pilot study. The sample for the study includes multi-family and single-family short-term rentals primarily near downtown, East Nashville and West End.
Occupancy for the sector increased 83 percent from April, reaching 49.4 percent. In April, short-term rental occupancy fell to 27 percent. Nashville’s short-term rental occupancy for May also came in higher than the 30.1 percent recorded by hotels in the market.
Despite the occupancy increase, ADR for short-term rentals dropped to $64.79 in May, which was down 17.9 percent compared to April’s $78.91. ADR for Nashville hotels increased slightly in May, up 4.8 percent from April to $74.79.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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