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STR: U.S. hotels see mixed performance for week ending June 10

Oahu Island recorded the only double-digit occupancy lift over 2022

STR: U.S. hotels see mixed performance for week ending June 10

U.S. HOTEL PERFORMANCE experienced a significant increase compared to the previous week, according to STR‘s latest data.  However, year-over-year comparisons yielded mixed results.

For the week ending June 10, occupancy in U.S. hotels stood at 69.4 percent, showing an improvement from 61.6 percent the previous week, but experiencing a 1.6 percent decline compared to 2022. The ADR for the week was recorded at $157.69, indicating an increase from $150.28 the previous week and a 0.5 percent rise from the previous year. RevPAR reached $109.38 during the week, surpassing the $92.55 figure from the week prior but displaying a 1.2 percent decrease compared to 2022.


Among the top 25 markets, Oahu Island, Hawaii, recorded the only double-digit occupancy lift over 2022, up 13.0 percent to 84.8 percent.

Washington, D.C., posted the only double-digit gain in ADR, increased 12.0 percent to $201.34 and the largest RevPAR increase, up 18.7 percent to $160.05.

The steepest declines in RevPAR were reported in San Francisco, experiencing a decrease of 37.2 percent to $161.99, and in Las Vegas, which declined by 24.8 percent to $120.23.

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Photo credit: G6 Hospitality

Motel 6 tips off ‘Never Skip a Trip’ NBA campaign

Summary:

  • Motel 6 launched its “Never Skip a Trip” NBA-season campaign.
  • The campaign airs on ReachTV at major U.S. and Canadian airport hubs.
  • It includes a My6 member offer of up to 15 percent off bookings during some periods.

G6 HOSPITALITY’S MOTEL 6 launched “Never Skip a Trip”, a national brand campaign during the NBA season. The campaign runs through the 2026 NBA Playoffs.

The campaign launches this week across NBA game broadcasts on airport television networks in the U.S and Canada during game days and holiday travel, G6 said in a statement.

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