Skip to content
Search

Latest Stories

STR: U.S. hotels see fourth week of double-digit RevPAR losses

However, this may be the ‘end of the beginning’ of the crisis, expert said in webinar

REVPAR FOR U.S. hotels dropped 80.3 percent in the last week of March, according to STR, the fourth week in a row of losses resulting from the COVID-19 pandemic. It’s the steepest decline the research company has ever recorded, but it may be close to the bottom of the drop stemming from the crisis.

During the same week, STR previously reported, occupancy dropped 67.5 percent to 22.6 percent, ADR went down 39.4 percent to $79.92 and RevPAR declined 80.3 percent to $18.05.


In its weekly webinar for the U.S. and Canada markets on April 2, STR and Tourism Economics were projecting a 50.6 percent RevPAR decline in 2020 in the U.S. Those losses are due to a 42.6 percent decline in occupancy that followed a 51.2 percent drop in demand.

Room supply also is forecast to decline 14.9 percent this year due to hotel closures in the country, but at the same time GDP is forecast to grow in 2021 and create an 81.8 percent room demand increase that will push occupancy up 57.3 percent.

There were 8.5 million room nights sold in the U.S. during the week, less than half of the 23.1 million rooms sold during the week ending March 7.

“I’ve said this sentence three weeks in a row: It is hard to fathom that the data is going to get a lot worse going forward,” Jan Freitag, STR’s senior vice president of lodging insights, said during the webinar. “What I’m not saying is this is the bottom and we are now in the recovery. What I’m saying is that this is going to be a long, slow road, with these double digit, 80 to 90 percent RevPAR declines, going forward for the near future.”

U.S. extended stay hotels saw occupancy levels at 40.5 percent during the last week of March while luxury hotels in Canada saw a 94.9 percent RevPAR decline for the week compared with the same week last year.

“Maybe there’s some, not good news but maybe not as bad news,” Freitag said.

Regarding the month of losses, he quoted Winston Churchill saying “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.”

“Now we are in the trough. We’re going to be here for a while, but the beginning is over, the beginning was all of March,” he said. “We are now at the end of that beginning and this, too, shall pass and we’ll get better.”

On another positive note, Freitag said, consumer surveys show that, while more people plan to travel less in the next 12 months than in the previous 12 months, a significant number do say they plan to travel more in next 12 months. Also, the Chinese hotel market is seeing some recovery in occupancy four months after the beginning of the outbreak there.

“There is, indeed, life after COVID-19 for the Chinese hotel industry, just at there will be for the American hotel industry.”

More for you

AAHOALending.com લોન્ચ 2025

AAHOA, બ્રિજ AAHOALending.com લોન્ચ કરે છે

AAHOA અને બ્રિજે AAHOALending.com ને AAHOACON 2025 માં રજૂ કર્યું

AAHOA અને બ્રિજે AAHOALending.com લોન્ચ કર્યું, જે હોસ્પિટાલિટી પર કેન્દ્રિત ડિજિટલ ધિરાણ પ્લેટફોર્મ છે. તે AAHOA સભ્યોને 150 થી વધુ ધિરાણકર્તાઓની ઍક્સેસ પ્રદાન કરે છે, જેમાં વધુને વધુ લોકોને નિયમિતપણે ઉમેરવાની યોજના છે, આ પ્લેટફોર્મ વપરાશકર્તાઓને ધિરાણ વિકલ્પોની તુલના કરવાની, શ્રેષ્ઠ દરો અને સુરક્ષિત ભંડોળ શોધવાની મંજૂરી આપે છે.

કોફાઉન્ડર અને CEO રોહિત માથુરની આગેવાની હેઠળના બ્રિજને ક્લબ બ્લુ ઇન્ડસ્ટ્રી પાર્ટનર તરીકે નિયુક્ત કરવામાં આવ્યા છે, જે AAHOAના પ્રોગ્રામમાં સર્વોચ્ચ સ્તર છે, તેના 300 ભાગીદારોમાંથી માત્ર 12 જ લાયકાત ધરાવે છે, એમ બંનેએ સંયુક્ત નિવેદનમાં જણાવ્યું હતું.

Keep ReadingShow less
2025માં મંદીની સંભાવના 50 ટકા : HAMA સર્વે

2025માં મંદીની સંભાવના 50 ટકા : HAMA સર્વે

HAMA 2025 સર્વે: 49% મેનેજર્સ મંદીની આશંકા ધરાવે છે

હોસ્પિટાલિટી એસેટ મેનેજર્સ એસોસિએશનના સ્પ્રિંગ 2025 ઇન્ડસ્ટ્રી આઉટલુક સર્વેક્ષણમાં અંદાજે 49 ટકા ઉત્તરદાતાઓ 2025 માં અમેરિકામાં મંદીની અપેક્ષા રાખે છે, જે 2024ના પાનખર સર્વેક્ષણમાં 19 ટકાથી વધુ છે. ટોચની ત્રણ ચિંતાઓ માંગ, ટેરિફ અને DOGE કટ અને વેતનમાં વધારો વચ્ચેનો જોડાણ છે.

HAMA સર્વેક્ષણમાં જાણવા મળ્યું છે કે લગભગ 55 ટકા ઉત્તરદાતાઓએ તેમની વર્તમાન વ્યૂહરચનાના ભાગ રૂપે બ્રાન્ડ અથવા મેનેજમેન્ટ ફેરફારો કર્યા છે અથવા કરવાની યોજના બનાવી છે.

Keep ReadingShow less
HWIC WHLA partnership 2025

HWIC joins WHLA to support industry women

HWIC Becomes WHLA’s 34th Member in 2025

THE HOSPITALITY WOMEN’S Innovation Council recently joined as the 34th member of the Women in Hospitality Leadership Alliance to support women and underserved communities across the industry. The council will encourage women to take part in the messaging, programs and initiatives shared by all WHLA groups.

WHLA was founded in 2021 as a consortium of organizations working to advance women in hospitality.

Keep ReadingShow less
CJ Media WHLA media training event for women in 2025

CJ Media, WHLA launch media training for women in hospitality

CJ Media & WHLA Empower Women with Media Training in 2025

CJ MEDIA SOLUTIONS LLC and the Women in Hospitality Leadership Alliance will provide quarterly media training to help advance women in hospitality. The program, offered to the alliance’s participating organizations, will draw on experienced media and PR professionals to deliver guidance across interviews, video, podcasts and live panels.

Each session will be archived for alliance members to access anytime, the duo said in a statement.

Keep ReadingShow less