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STR: U.S. hotels see 4 percent RevPAR increase in New Year week

ADR and occupancy also rose during the week

THE NEW YEAR started on a positive note for U.S. hotels, according to STR.

RevPAR went up 4 percent to $136.46 during the week of Dec. 29 to Jan. 4. ADR and occupancy increased 4 percent to $136.46 and 0.3 percent to 49 percent respectively.


The only double-digit jump in ADR of 16 percent to $405.95 helped Oahu Island, Hawaii, to record the largest RevPAR increase, up 22.4 percent to $369.64.

Miami/Hialeah, Florida, experienced the only double-digit increase in occupancy, up 9.9 percent to 57.8 percent and the second-largest increase in RevPAR, up 16.3 percent to $290.06.

Nashville, Tennessee, reported the second largest increase in occupancy and third-highest jump in RevPAR, up 9.9 percent to 57.8 percent and up 13.8 percent to $74.64 respectively.

New Orleans saw the steepest drop in RevPAR, down 10.8 percent to $106.86 primarily due to the largest decline in ADR, down 8 percent to $159.35.

Atlanta registered the largest decrease in occupancy, down 6.6 percent to 49.8 percent.

U.S. hotel occupancy was up 5.9 percent during the week before Christmas.

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Hilton Launches ‘Diamond Reserve’ in Hilton Honors Loyalty Program
Photo Credit: Hilton

Hilton launches ‘Diamond Reserve’ loyalty level

Summary:

  • Hilton introduced Diamond Reserve, its top Honors tier for frequent travelers.
  • Diamond Reserve requires 80 nights and $18,000 in annual eligible spend.
  • The company also lowered requirements for its two existing elite tiers.

HILTON WORLDWIDE HOLDINGS introduced Diamond Reserve, a top tier in Hilton Honors loyalty program that will debut in January. It includes perks such as a Confirmable Upgrade Reward at booking, guaranteed 4 p.m. late checkout and 24/7 customer service.

Meanwhile, Hilton is lowering requirements for its two existing elite tiers, the company said in a statement. Beginning in 2026, Gold will require 25 nights instead of 40 and Diamond 50 instead of 60. Existing benefits, including room upgrades, food and beverage credits and lounge access, remain unchanged.

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