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STR: U.S. hotels see 4 percent RevPAR increase in New Year week

ADR and occupancy also rose during the week

THE NEW YEAR started on a positive note for U.S. hotels, according to STR.

RevPAR went up 4 percent to $136.46 during the week of Dec. 29 to Jan. 4. ADR and occupancy increased 4 percent to $136.46 and 0.3 percent to 49 percent respectively.


The only double-digit jump in ADR of 16 percent to $405.95 helped Oahu Island, Hawaii, to record the largest RevPAR increase, up 22.4 percent to $369.64.

Miami/Hialeah, Florida, experienced the only double-digit increase in occupancy, up 9.9 percent to 57.8 percent and the second-largest increase in RevPAR, up 16.3 percent to $290.06.

Nashville, Tennessee, reported the second largest increase in occupancy and third-highest jump in RevPAR, up 9.9 percent to 57.8 percent and up 13.8 percent to $74.64 respectively.

New Orleans saw the steepest drop in RevPAR, down 10.8 percent to $106.86 primarily due to the largest decline in ADR, down 8 percent to $159.35.

Atlanta registered the largest decrease in occupancy, down 6.6 percent to 49.8 percent.

U.S. hotel occupancy was up 5.9 percent during the week before Christmas.

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Hunter Hotel Advisors Rebrands With Simpler Identity, Logo

Hunter rebrands toward simplicity

Summary:

  • Hunter is rebranding with a simplified name and updated visual identity.
  • The Atlanta-based firm was founded in 1978 by Bob Hunter.
  • The company surpassed $1 billion in hotel sales with 76 transactions as of mid-November.

HUNTER ADVISORS UNVEILED a rebrand to reflect its growth and long-term plans in hotel-investment advisory. The update shortens the name, revises the visual identity and unifies the brand across the firm and the annual Hunter Hotel Investment Conference.

The evolution, in development since 2024, includes the launch of hunteradvisors.co and hunterconference.co, unifying the firm’s advisory and conference platforms. Founded in 1978, the company has advised hotel owners and investors for nearly five decades.

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