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STR: U.S. hotels’ performance down again in week ending Sept. 11

Holidays effect on the week’s performance led to steeper declines from compared to 2019

STR: U.S. hotels’ performance down again in week ending Sept. 11

WITH LABOR DAY in the nation’s rear-view mirror, U.S. hotels’ performance dropped some during the second week of September compared to the week before.

Occupancy averaged 60 percent for the week ending Sept. 11,  down from 61.3 percent the week before and down 13.6 percent from the comparable time period in 2019. ADR was $130.82, down from $132.94 the week before and down 1.4 percent from 2019. RevPAR was $78.46 compared to $81.54 the week before and down 14.8 percent from two years ago.


“Despite the week-over-week dip, performance levels were solid on an absolute basis considering it was the week of Labor Day as well as Rosh Hashanah from Monday through Wednesday,” STR said. “Neither of those holidays were a factor in the corresponding week two years ago, thus creating steeper declines in comparison with 2019.”

Among STR’s top 25 markets, Tampa’s occupancy of 61.5 percent was the only case in the second  week of September of an increase over 2019, a 0.3 percent rise. San Francisco/San Mateo, California, saw the steepest decline in occupancy from 2019, down 44.6 percent to 49.4 percent.

San Francisco/San Mateo also had one of the largest RevPAR deficits, dropping 64.6 percent to $80.64, followed by Washington, D.C., which dropped 55.8 percent to $62.26.

Miami reported the largest ADR increase over 2019, up 30.4 percent to $171.02.

“Also of note, New York City hit 500,000 room nights sold for the first time in the pandemic era, helped by Broadway shows reopening and the final weekend of the U.S. Open Tennis Championships,” STR said.

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Report: Hotels hold margins despite revenue slump

Report: Hotels hold margins despite revenue slump

Summary:

  • U.S. hotels adjusted strategies as revenue fell short of budget, HotelData.com reported.
  • Hoteliers prioritized cost, labor and forecasting over rate growth.
  • Six 2026 strategies include shifting from static budgets to real-time forecasts.

U.S. HOTELS ADJUSTED strategies to protect profit margins despite revenue lagging budget, according to Actabl’s HotelData.com. RevPAR averaged $119.22 through Sept. 30, 9 percent below budget, while GOP margins held at 37.7 percent, 1.2 points short of target.

HotelData.com’s “Hotel Profitability Performance Report for Q3 2025” showed operators adjusting forecasts, controlling labor and costs and protecting margins as demand softens and expenses rise. The report indicates an industry shift, with hoteliers relying less on rate growth and more on cost control, labor strategies and forecasting to maintain profitability.

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