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STR: U.S. hotels hit new highs in last week of May

Performance was flat, but still set new records for pandemic levels

STR: U.S. hotels hit new highs in last week of May

U.S. HOTELS SAW steady performance during the closing days of May, according to STR. Despite coming off the Memorial Day weekend sugar rush, most of metrics for the week came in at the highest levels seen during the pandemic.

Occupancy for the week ending June 5 was 61.9 percent, virtually the same as the 61.8 percent from the week before. It was down 14 percent from a comparable week in 2019, the comparison STR now makes because all comparable months from last year were impacted by the pandemic and do not represent a return to normal.


ADR for the most recent week of data was $123.49, up from $122.06  the week before and down 6.7 percent from 2019 levels. RevPAR was $76.44 compared to $75.42 the  week before and down 19.7 percent from 2019.

“Each of the three key performance metrics were the highest of the pandemic era,” STR said.

Among the top 25 Markets, Miami saw the largest increases over 2019 in occupancy, up 9 percent to 77.1 percent; ADR, up 69.1 percent to $257.24; and RevPAR, up 84.2 percent to $198.30. Tampa, Florida, was the only top market to report an occupancy gain over 2019, rising 1.6 percent to 74.2 percent. The city also saw the second-largest increases over 2019 in both ADR, which rose 21.8 percent to $148.13, and RevPAR, up 23.7 percent to $109.96.

Boston saw the steepest decline in occupancy when compared with 2019, down 45.2 percent to 47.7 percent.

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Motel 6 Launches “Never Skip a Trip” NBA Season Campaign
Photo credit: G6 Hospitality

Motel 6 tips off ‘Never Skip a Trip’ NBA campaign

Summary:

  • Motel 6 launched its “Never Skip a Trip” NBA-season campaign.
  • The campaign airs on ReachTV at major U.S. and Canadian airport hubs.
  • It includes a My6 member offer of up to 15 percent off bookings during some periods.

G6 HOSPITALITY’S MOTEL 6 launched “Never Skip a Trip”, a national brand campaign during the NBA season. The campaign runs through the 2026 NBA Playoffs.

The campaign launches this week across NBA game broadcasts on airport television networks in the U.S and Canada during game days and holiday travel, G6 said in a statement.

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