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STR: U.S. hotel pipeline grew 6.8 percent in January

More than 1,600 projects are under construction

THE U.S. HOTEL construction pipeline grew again in January, according to STR. The growth is uneven, however, with more happening in certain markets and in select-service brands.

As of the end of last month, the pipeline contained 1,615 projects accounting for 208,807 rooms in construction. That is 6.8 percent more than the same time last year.


“The industry is now up to more than 208,000 rooms in construction, which is as close as the country has come to the prior end-of-month peak of 211,700 in December 2007,” said Bobby Bowers, STR’s senior vice president of operations. “When looking at year-over-year growth and percentage of existing supply, the pipeline has remained pretty steady on a national level. However, the story remains the same with a disproportionate amount of activity in certain markets and the limited-service sectors.”

There were 64,945 rooms for the upscale segment in the hotel pipeline and 63,528 rooms for upper midscale. New York was the busiest major market with 13,108 rooms making up 10.3 percent of the market’s existing supply.

In 2019 the pipeline saw its eighth consecutive year of growth by increasing 4 percent in terms of projects and 6 percent in terms of rooms, according to Lodging Econometrics.

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Report: Hotels hold margins despite revenue slump

Report: Hotels hold margins despite revenue slump

Summary:

  • U.S. hotels adjusted strategies as revenue fell short of budget, HotelData.com reported.
  • Hoteliers prioritized cost, labor and forecasting over rate growth.
  • Six 2026 strategies include shifting from static budgets to real-time forecasts.

U.S. HOTELS ADJUSTED strategies to protect profit margins despite revenue lagging budget, according to Actabl’s HotelData.com. RevPAR averaged $119.22 through Sept. 30, 9 percent below budget, while GOP margins held at 37.7 percent, 1.2 points short of target.

HotelData.com’s “Hotel Profitability Performance Report for Q3 2025” showed operators adjusting forecasts, controlling labor and costs and protecting margins as demand softens and expenses rise. The report indicates an industry shift, with hoteliers relying less on rate growth and more on cost control, labor strategies and forecasting to maintain profitability.

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