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STR: U.S. hotel performance improves in first week of October

Orlando reported the highest occupancy increase

STR: U.S. hotel performance improves in first week of October

U.S. HOTEL PERFORMANCE improved in the first week of Oct'22 due to school breaks and extended holiday weekend, but the performance was mixed when compared to 2019, according to STR.

Hotel performance during weekdays declined due to Yom Kippur as expected. Post-Hurricane Ian demand in Florida also boosted the performance.


Occupancy was 68.2 percent for the week ending Oct. 8, up from 66.4 percent the week before and decreased 3.5 percent from 2019. ADR was $153.79 during the week, increased from $149.71 the week before and up 16.9 percent from three years ago. RevPAR reached $104.83 in the first week of Oct'22, up from $99.36 the week before and increased 12.8 percent from 2019.

Orlando reported the highest occupancy increase among STR’s top 25 markets, up 1.9 percent to 73.6 percent, over 2019.

San Diego reported the largest ADR gain during the week, increased 39.3 percent to $216.93, over 2019.

San Francisco was the only market to post an ADR drop, down 17.7 percent to $227.56.

The steepest RevPAR declines were in San Francisco, down 32.5 percent to $162.40, followed by Minneapolis, dropped 14.5 percent to $84.46.

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 'America the Beautiful' Campaign Launched by Brand USA

Brand USA launches 'America the Beautiful' campaign

Summary:

  • Brand USA launched its “America the Beautiful” campaign to increase international visitation.
  • The campaign targets nine markets and includes an AI-powered trip planning hub.
  • It promotes 2026 U.S. events, including the World Cup and the nation’s 250th anniversary.

BRAND USA LAUNCHED “America the Beautiful,” a global tourism campaign to increase international visitation and hotel demand. The campaign was announced at Brand USA Travel Week U.K. & Europe 2025 in London.

The initiative aligns with $147 billion in travel exports through July, up 2 percent year over year, Brand USA said in a statement. The spending is projected to generate $39.6 billion in federal tax revenue, support millions of U.S. jobs and add $551 billion to the economy in 2025.

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