Skip to content
Search

Latest Stories

STR: U.S. hotel performance down in the first week of March

Norfolk/Virginia Beach closest among top 25 markets to reaching 2019 levels

STR:  U.S. hotel performance down in the first week of March

U.S. HOTEL PERFORMANCE was down in the first week of March from the week before, according to STR. However, ADR was up during the week compared to 2019.

Occupancy was 61.2 percent  for the week ending March 5, down from 62.2 percent the week before and down 8.2 percent for the same period in 2019. ADR was $137.96 for the week, decreased from $143.83 the week before and up 4.7 percent from two years ago.


RevPAR was $84.39 for the week, down from $89.45 the week before and down 3.8 percent from the same period two years ago.

None of STR's top 25 markets showed an occupancy increase during the period over 2019. Norfolk/Virginia Beach came closest to its 2019 comparable, down just 0.8 percent to 56.3 percent.

Miami posted the highest ADR, up 27.3 percent to $311.19 and RevPAR, increased 25 percent to $254.37, over 2019.

San Francisco/San Mateo posted the the largest occupancy decrease, down 36.8 percent to 51 percent, from 2019.

The steepest RevPAR deficits were in San Francisco/San Mateo, down 64.2 percent to $87.61, followed by Washington, D.C., which fell 38.9 percent to $74.70.

More for you

hotel job shortages

AHLA's Maietta testifies to Congress

What challenges do U.S. hotels face in 2025? AHLA’s Rosanna Maietta says 64,000 hotels supporting 9 million jobs struggle with 200,000 unfilled positions, inflation, and rising costs, despite 15% wage hikes.

APPROXIMATELY 64,000 U.S. hotels support more than nine million jobs, but the industry still faces post-COVID challenges, including labor shortages, inflation and rising costs, American Hotel & Lodging Association President President and CEO Rosanna Maietta told the House Committee on Education and Workforce. She urged Congress to pass legislations to support the industry's recovery.

Maietta highlighted the hotel industry’s impact, noting that it supports one in 25 U.S. jobs and contributes nearly $900 billion to GDP. However, with employment still 10 percent below pre-pandemic levels, more than 200,000 positions remain unfilled.

Keep ReadingShow less
Illinois passes anti-human trafficking law to enhance hotel guest safety and security
iStock

Illinois passes anti human trafficking bill

Illinois’ New Anti-Trafficking Law Boosts Hotel Safety

THE ILLINOIS SENATE Local Government Committee approved SB 1422, strengthening the hotel industry’s efforts to combat human trafficking by mandating employee training. The legislation allows local government and law enforcement to oversee compliance and issue penalties for violations.

Industry associations, including the Illinois Hotel & Lodging Association, praised the bill introduced by Sen. Mike Halpin (D-Rock Island), which now awaits a vote by the full Senate.

Keep ReadingShow less
Kelly Loeffler confirmed as SBA Chief, supporting small businesses and hospitality
Photo by Kevin Dietsch/Getty Images

Former GA Sen. Loeffler to head SBA

How Kelly Loeffler’s SBA Leadership Impacts Small Businesses & Hospitality

THE U.S. SENATE on Wednesday confirmed former Georgia senator and businesswoman Kelly Loeffler to lead the Small Business Administration, the federal agency supporting small businesses with counseling, capital and contracting expertise. AAHOA congratulated Loeffler, expressing confidence that her leadership will bolster industries like hospitality, which drive the U.S. economy.

Founded in 1953, the SBA supports small businesses with capital access, disaster relief, contracting opportunities, training, advocacy, and innovation programs, according to its website.

Keep ReadingShow less