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STR: U.S. hotel performance declines in last week of June

St. Louis occupancy rose by a significant 22.2 percent YoY, reaching 71.6 percent

STR: U.S. hotel performance declines in last week of June

U.S. HOTEL PERFORMANCE experienced a decline in the last week of June from the previous week, according to STR. However, year-over-year comparisons showed signs of improvement.

Occupancy dropped to 69.9 percent in the week ending July 1, declining from the previous week's 71.4 percent and experiencing a 4.1 percent decrease compared to 2022. ADR stood at $156.27, slightly lower than the previous week's $159, but still reflecting a 1.5 percent increase compared to the same period last year. RevPAR was $109.18, down from the previous week's $113.58, yet indicating a 5.7 percent increase compared to 2022.


Among the top 25 markets, St. Louis experienced the most significant year-over-year increases in occupancy, rising by 22.2 percent to reach 71.6 percent. Additionally, RevPAR saw growth of 39.3 percent, reaching $96.46.

Philadelphia achieved the largest increase in ADR, with a notable rise of 16.4 percent to reach $170.53.

The steepest RevPAR declines were observed in New Orleans, which decreased by 25.1 percent to $119.12, and Miami, which experienced a decline of 10.2 percent to $112.20.

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Trump policies took center stage in 2025
Photo by Win McNamee/Getty Images

Trump policies took center stage in 2025

Summary:

  • Policy shifts and trade tensions shaped the U.S. hospitality industry.
  • A congressional deadlock triggered a federal shutdown from Oct. 1 to Nov. 12.
  • Visa limitations and the immigration crackdown dampened international travel.

THE U.S. HOSPITALITY industry navigated a year of policy shifts, leadership changes, trade tensions and reflection. From Washington’s decisions affecting travel and tourism to industry gatherings and the loss of influential figures, these stories dominated conversation and shaped the sector.

Policy uncertainty took center stage as Washington ground to a halt. A congressional deadlock over healthcare subsidies and spending priorities triggered a federal government shutdown that began on Oct. 1 and lasted until Nov. 12. The U.S. Travel Association warned the shutdown could cost the travel economy up to $1 billion per week, citing disruptions at federal agencies and the Transportation Security Administration. Industry leaders said prolonged gridlock would further strain hotels already facing rising costs and workforce challenges.

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