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STR: U.S. hotel performance breaks Thanksgiving week record

However, occupancy and RevPAR decreased from the previous week

STR: U.S. hotel performance breaks Thanksgiving week record

U.S. HOTELS HIT a new Thanksgiving holiday performance record in the fourth week of November, according to STR. All performance metrics were up during the week when compared to same period in 2019.

Occupancy was 53 percent for the week ending Nov. 27, down from 59.7 percent for the week before and an increase of 4.6 percent from the same Thanksgiving period two years ago. ADR for the week was $128.41, up from $126.66 the week before and increased 14.3 percent when compared to two years ago. RevPAR decreased to $68 for the week from $75.60 the week before but increased 19.6 percent for the same period in 2019.


Among STR’s top 25 markets, Dallas saw the largest occupancy increase during the fourth week, up 12.2 percent to 54.8 percent, over the same period two years ago.

Phoenix reported the largest ADR increase when compared to 2019, up 35.1 percent to $143.30.

Oahu Island experienced the steepest occupancy decline, down 25.3 percent to 58.5 percent over 2019.

The largest RevPAR deficits were in Oahu Island, down 20.7 percent to $147.63, followed by San Francisco/San Mateo, down 18.1 percent to $76.37, during the fourth week of the month.

However, none of the top 25 markets posted lower ADR decline than the 2019 comparable.

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Deloitte Survey: Holiday Travel Soars but Average Trips Fall
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Report: Holiday travel up, average trips down

Summary:

  • Most Americans are planning holiday travel for the first time in five years, Deloitte reported.
  • Gen Z and millennials now account for half of holiday travelers.
  • About 57 percent of travelers choose driving over flying to cut costs.

MORE THAN HALF of Americans plan to travel between Thanksgiving and early January for the first time in at least five years, according to a Deloitte survey. However, the average number of trips dropped to 1.83 from 2.14 last year.

Deloitte’s “2025 Holiday Travel Survey” reported that the average planned holiday travel budget is down 18 percent to $2,334. More travelers plan to stay with friends or family rather than book hotels or rentals.

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