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STR: U.S. hotel performance breaks Thanksgiving week record

However, occupancy and RevPAR decreased from the previous week

STR: U.S. hotel performance breaks Thanksgiving week record

U.S. HOTELS HIT a new Thanksgiving holiday performance record in the fourth week of November, according to STR. All performance metrics were up during the week when compared to same period in 2019.

Occupancy was 53 percent for the week ending Nov. 27, down from 59.7 percent for the week before and an increase of 4.6 percent from the same Thanksgiving period two years ago. ADR for the week was $128.41, up from $126.66 the week before and increased 14.3 percent when compared to two years ago. RevPAR decreased to $68 for the week from $75.60 the week before but increased 19.6 percent for the same period in 2019.


Among STR’s top 25 markets, Dallas saw the largest occupancy increase during the fourth week, up 12.2 percent to 54.8 percent, over the same period two years ago.

Phoenix reported the largest ADR increase when compared to 2019, up 35.1 percent to $143.30.

Oahu Island experienced the steepest occupancy decline, down 25.3 percent to 58.5 percent over 2019.

The largest RevPAR deficits were in Oahu Island, down 20.7 percent to $147.63, followed by San Francisco/San Mateo, down 18.1 percent to $76.37, during the fourth week of the month.

However, none of the top 25 markets posted lower ADR decline than the 2019 comparable.

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Hunter Hotel Advisors Rebrands With Simpler Identity, Logo

Hunter rebrands toward simplicity

Summary:

  • Hunter is rebranding with a simplified name and updated visual identity.
  • The Atlanta-based firm was founded in 1978 by Bob Hunter.
  • The company surpassed $1 billion in hotel sales with 76 transactions as of mid-November.

HUNTER ADVISORS UNVEILED a rebrand to reflect its growth and long-term plans in hotel-investment advisory. The update shortens the name, revises the visual identity and unifies the brand across the firm and the annual Hunter Hotel Investment Conference.

The evolution, in development since 2024, includes the launch of hunteradvisors.co and hunterconference.co, unifying the firm’s advisory and conference platforms. Founded in 1978, the company has advised hotel owners and investors for nearly five decades.

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