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STR: Spring break boosts U.S. hotels in the third week of March

Miami reported the largest increase in key performance metrics over 2019

STR: Spring break boosts U.S. hotels in the third week of March

SPRING BREAK TRAVEL helped U.S. hotel performance to rise in the third week of March from the week before, according to STR. Occupancy for the week was the highest since the week ending Aug. 7, 2021, and ADR was the second highest on record.

Occupancy was 66.9 percent for the week ending March 19, up from 63.2 percent the week before and down 3.7 percent for the same period in 2019. ADR was $151.63 for the week, up from $144.68 the week before and increased 13.6 percent from two years ago.


RevPAR was $101.44 for the week, rose from $91.45 the week before and up 9.5 percent from the same period two years ago.

Among STR's top 25 markets, Miami showed the largest increase in occupancy, up 3.1 percent to 87.8 percent, ADR, increased 39.2 percent to $348.95 and RevPAR, rose 43.5 percent to $306.49, over 2019.

San Francisco/San Mateo experienced the largest occupancy decrease, down 29.9 percent to 60.2 percent, as well as the steepest RevPAR deficit, down 54.2 percent to $107.11. It was followed by Washington, D.C.,  which dropped 24.5 percent to $93.23 from the same period two years ago.

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Trump policies took center stage in 2025
Photo by Win McNamee/Getty Images

Trump policies took center stage in 2025

Summary:

  • Policy shifts and trade tensions shaped the U.S. hospitality industry.
  • A congressional deadlock triggered a federal shutdown from Oct. 1 to Nov. 12.
  • Visa limitations and the immigration crackdown dampened international travel.

THE U.S. HOSPITALITY industry navigated a year of policy shifts, leadership changes, trade tensions and reflection. From Washington’s decisions affecting travel and tourism to industry gatherings and the loss of influential figures, these stories dominated conversation and shaped the sector.

Policy uncertainty took center stage as Washington ground to a halt. A congressional deadlock over healthcare subsidies and spending priorities triggered a federal government shutdown that began on Oct. 1 and lasted until Nov. 12. The U.S. Travel Association warned the shutdown could cost the travel economy up to $1 billion per week, citing disruptions at federal agencies and the Transportation Security Administration. Industry leaders said prolonged gridlock would further strain hotels already facing rising costs and workforce challenges.

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