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STR: Spring break boosts U.S. hotels in the third week of March

Miami reported the largest increase in key performance metrics over 2019

STR: Spring break boosts U.S. hotels in the third week of March

SPRING BREAK TRAVEL helped U.S. hotel performance to rise in the third week of March from the week before, according to STR. Occupancy for the week was the highest since the week ending Aug. 7, 2021, and ADR was the second highest on record.

Occupancy was 66.9 percent for the week ending March 19, up from 63.2 percent the week before and down 3.7 percent for the same period in 2019. ADR was $151.63 for the week, up from $144.68 the week before and increased 13.6 percent from two years ago.


RevPAR was $101.44 for the week, rose from $91.45 the week before and up 9.5 percent from the same period two years ago.

Among STR's top 25 markets, Miami showed the largest increase in occupancy, up 3.1 percent to 87.8 percent, ADR, increased 39.2 percent to $348.95 and RevPAR, rose 43.5 percent to $306.49, over 2019.

San Francisco/San Mateo experienced the largest occupancy decrease, down 29.9 percent to 60.2 percent, as well as the steepest RevPAR deficit, down 54.2 percent to $107.11. It was followed by Washington, D.C.,  which dropped 24.5 percent to $93.23 from the same period two years ago.

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Deloitte Survey: Holiday Travel Soars but Average Trips Fall
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Report: Holiday travel up, average trips down

Summary:

  • Most Americans are planning holiday travel for the first time in five years, Deloitte reported.
  • Gen Z and millennials now account for half of holiday travelers.
  • About 57 percent of travelers choose driving over flying to cut costs.

MORE THAN HALF of Americans plan to travel between Thanksgiving and early January for the first time in at least five years, according to a Deloitte survey. However, the average number of trips dropped to 1.83 from 2.14 last year.

Deloitte’s “2025 Holiday Travel Survey” reported that the average planned holiday travel budget is down 18 percent to $2,334. More travelers plan to stay with friends or family rather than book hotels or rentals.

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