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STR: Spring break boosts U.S. hotels in the third week of March

Miami reported the largest increase in key performance metrics over 2019

STR: Spring break boosts U.S. hotels in the third week of March

SPRING BREAK TRAVEL helped U.S. hotel performance to rise in the third week of March from the week before, according to STR. Occupancy for the week was the highest since the week ending Aug. 7, 2021, and ADR was the second highest on record.

Occupancy was 66.9 percent for the week ending March 19, up from 63.2 percent the week before and down 3.7 percent for the same period in 2019. ADR was $151.63 for the week, up from $144.68 the week before and increased 13.6 percent from two years ago.


RevPAR was $101.44 for the week, rose from $91.45 the week before and up 9.5 percent from the same period two years ago.

Among STR's top 25 markets, Miami showed the largest increase in occupancy, up 3.1 percent to 87.8 percent, ADR, increased 39.2 percent to $348.95 and RevPAR, rose 43.5 percent to $306.49, over 2019.

San Francisco/San Mateo experienced the largest occupancy decrease, down 29.9 percent to 60.2 percent, as well as the steepest RevPAR deficit, down 54.2 percent to $107.11. It was followed by Washington, D.C.,  which dropped 24.5 percent to $93.23 from the same period two years ago.

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Hunter Hotel Advisors Rebrands With Simpler Identity, Logo

Hunter rebrands toward simplicity

Summary:

  • Hunter is rebranding with a simplified name and updated visual identity.
  • The Atlanta-based firm was founded in 1978 by Bob Hunter.
  • The company surpassed $1 billion in hotel sales with 76 transactions as of mid-November.

HUNTER ADVISORS UNVEILED a rebrand to reflect its growth and long-term plans in hotel-investment advisory. The update shortens the name, revises the visual identity and unifies the brand across the firm and the annual Hunter Hotel Investment Conference.

The evolution, in development since 2024, includes the launch of hunteradvisors.co and hunterconference.co, unifying the firm’s advisory and conference platforms. Founded in 1978, the company has advised hotel owners and investors for nearly five decades.

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