Skip to content

Search

Latest Stories

STR: Presidents’ Day boosts U.S. hotel performance in week of Feb. 19

None of STR's top 25 markets recorded an occupancy increase over 2019

STR: Presidents’ Day boosts U.S. hotel performance in week of Feb. 19

U.S. HOTEL PERFORMANCE increased in the third week of February mainly due to Presidents’ Day weekend, according to STR. The data research firm also reported improvement for the week compared to 2019.

Occupancy was 59.1 percent for the week ending Feb. 19, up from 54.6 percent the week before and down 8.4 percent for the same period in 2019. ADR was $140.11 for the week, increased from $133.72 the week before and up 8.4 percent from two years ago.


RevPAR was $82.87 for the week, up from $73 the week before and down just 0.8 percent from the same period two years ago.

Norfolk/Virginia Beach recorded the only occupancy increase among STR's top 25 markets in the third week of February, up 5.7 percent to 55 percent, over 2019.

According to the report, Miami posted the highest ADR increase during the period, increased 28 percent to $347.48, followed by Super Bowl LVI host, Los Angeles, which was up 26.4 percent to $225.07.

San Francisco/San Mateo experienced the largest occupancy decrease, down 29.9 percent to 54.3 percent, from 2019.

The steepest RevPAR deficits were in San Francisco/San Mateo, dropped 42.6 percent to $95.16, followed by Houston, dipped 31.1 percent to $53.14.

More for you

Trump policies took center stage in 2025
Photo by Win McNamee/Getty Images

Trump policies took center stage in 2025

Summary:

  • Policy shifts and trade tensions shaped the U.S. hospitality industry.
  • A congressional deadlock triggered a federal shutdown from Oct. 1 to Nov. 12.
  • Visa limitations and the immigration crackdown dampened international travel.

THE U.S. HOSPITALITY industry navigated a year of policy shifts, leadership changes, trade tensions and reflection. From Washington’s decisions affecting travel and tourism to industry gatherings and the loss of influential figures, these stories dominated conversation and shaped the sector.

Policy uncertainty took center stage as Washington ground to a halt. A congressional deadlock over healthcare subsidies and spending priorities triggered a federal government shutdown that began on Oct. 1 and lasted until Nov. 12. The U.S. Travel Association warned the shutdown could cost the travel economy up to $1 billion per week, citing disruptions at federal agencies and the Transportation Security Administration. Industry leaders said prolonged gridlock would further strain hotels already facing rising costs and workforce challenges.

Keep ReadingShow less