Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
U.S. HOTELS’ PERFORMANCE in the first full week of May moved up a bit from the previous week but remained down from the same time last year, according to STR. The return of occupancy driven by some leisure travel continues in states where COVID-19 pandemic related restrictions are being eased, leading to an uneven recovery.
Occupancy for the week of May 3 to 9 declined 55.9 percent from the same time last year to 30.1 percent. The occupancy percentage was up from 28.6 percent the week before, 26 percent the week of April 19 to 25 and 21 percent April 5 to 11.
“The industry reported its fourth consecutive week-to-week increase in demand as the slow and steady ascent in national occupancy continued,” said Jan Freitag, STR’s senior vice president of lodging insights. “More people are flying, as shown in daily checkpoint counts from the TSA, and more people are staying in hotels for a variety of purposes—the weekly number of rooms sold topped 10 million for the first time since the end of March. The markets benefiting more from leisure sources in areas with more relaxed distancing measures will see a sharper recovery line than others. Overall, the recovery will be uneven across the country.”
ADR dropped 42.1 percent to $76.35 during the week ending May 9, and RevPAR fell 74.4 percent to $22.95. The aggregate data from STR’s top markets showed steeper declines, with occupancy dipping 63.2 percent to 27.9 percent ADR going down 49.5 percent to $82.68 and RevPAR declining 81.4 percent to $23.07.
Oahu Island, Hawaii, again experienced the largest drop in occupancy for the top markets, falling 87.1 percent to 10.3 percent, which resulted in the steepest decrease in RevPAR, down 91.2 percent to $15.22.
Boston posted the largest decline in ADR, dropping 59.8 percent to $88.45, while occupancy in New York stood at 43.7 percent, down slightly from 44.9 percent the previous week. Seattle saw a rise in occupancy, up 24.8 percent from 23.8 percent the week prior.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
By clicking the 'Subscribe’, you agree to receive our newsletter, marketing communications and industry
partners/sponsors sharing promotional product information via email and print communication from Asian Media
Group USA Inc. and subsidiaries. You have the right to withdraw your consent at any time by clicking the
unsubscribe link in our emails. We will use your email address to personalize our communications and send you
relevant offers. Your data will be stored up to 30 days after unsubscribing.
Contact us at data@amg.biz to see how we manage and store your data.