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STR: Occupancy drops some for U.S. hotels in week of May 8

The slight week-over-week decline was due to an increase in supply

STR: Occupancy drops some for U.S. hotels in week of May 8

A RISE IN supply led to a slight week-over-week decline in U.S. hotel performance during the first full week of May. Demand was still rising, however.

Occupancy was 56.7 percent for the week ending May 8, down from 57.1 percent the week before. ADR for the week was $110.19, up from $108.80 the week before, and RevPAR rose to $62.50 from $62.13.


“Demand was up week over week, but an increase in supply from both reopenings and new properties pulled national occupancy down,” STR said. “Major markets, such as New York City and San Francisco, are showing the most movement with properties coming back online.”

STR’s top markets together saw 54.3 percent occupancy, lower than the national average, and ADR was higher than the average at $119.14. The highest occupancy rates were in Miami with 72 percent and Tampa with 69.8 percent. The lowest occupancy was in San Francisco and San Mateo, California, with 40.9 percent and Boston with 42.3 percent.

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Hilton Launches ‘Diamond Reserve’ in Hilton Honors Loyalty Program
Photo Credit: Hilton

Hilton launches ‘Diamond Reserve’ loyalty level

Summary:

  • Hilton introduced Diamond Reserve, its top Honors tier for frequent travelers.
  • Diamond Reserve requires 80 nights and $18,000 in annual eligible spend.
  • The company also lowered requirements for its two existing elite tiers.

HILTON WORLDWIDE HOLDINGS introduced Diamond Reserve, a top tier in Hilton Honors loyalty program that will debut in January. It includes perks such as a Confirmable Upgrade Reward at booking, guaranteed 4 p.m. late checkout and 24/7 customer service.

Meanwhile, Hilton is lowering requirements for its two existing elite tiers, the company said in a statement. Beginning in 2026, Gold will require 25 nights instead of 40 and Diamond 50 instead of 60. Existing benefits, including room upgrades, food and beverage credits and lounge access, remain unchanged.

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