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STR: First week of February sees flat performance

Super Bowl boosts occupancy in Tampa, Florida, area

STR: First week of February sees flat performance

THE FIRST FULL week of February saw mostly flat performance by U.S. hotels, according to STR. However, the Super Bowl did boost occupancy for host city Tampa, Florida.

Occupancy for the week ending Feb. 6 was 40.9 percent, up slightly from 40.4 percent the previous week and down 30.5 percent from the same week in 2020. ADR for the week was $91.44, a rise from the prior week’s $89.62 but a 29 percent decline year-over-year. RevPAR finished at $37.44 compared to $36.23 the week before and down 50.6 percent from 2020.


Lifted by Super Bowl LV, Tampa/St. Petersburg, Florida’s 62.9 percent occupancy was the highest among the top 25 markets.

“Among STR-defined submarkets, Tampa East, with 90.4 percent, saw the highest spike in Friday/Saturday occupancy, while Tampa CBD/Airport posted the highest ADR at $379 on those nights,” STR said. “STR will release a more detailed Super Bowl analysis following next week’s data processing, which will include the night of the Super Bowl Sunday.”

With 23.4 percent, Oahu Island, Hawaii, continued to see the lowest occupancy rate among the top 25, followed by Minneapolis/St. Paul, Minnesota-Wisconsin, with 28 percent.

Overall, the top 25 showed lower occupancy, 38.9 percent, but higher ADR, $99.20, than all other markets.

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AHLA Foundation testifies on anti-trafficking efforts

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  • The AHLA Foundation testified on lodging industry anti-trafficking efforts.
  • Testimony focused on efforts ahead of major global events.
  • The hotel industry has conducted more than 2.5 million anti-trafficking trainings to date.

THE AHLA FOUNDATION testified before the Congressional Task Force on Enhancing Security for Special Events. The testimony highlighted the lodging industry's anti-human trafficking efforts ahead of major global events drawing international visitors to the U.S.

Eliza McCoy, AHLA Foundation’s vice president of programs and impact, emphasized that human trafficking prevention is a shared responsibility as the nation prepares for these events, AHLA Foundation said in a statement.

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