Jennifer Stilwell is the new vice president of marketing for auroHOTELS, led by D.J. Rama as president and CEO. Previously, she served as chief marketing officer for VisitGreenvilleSC, the destination marketing organization for Greenville, South Carolina, where auroHOTELS is based.
Prior to VisitGreenvilleSC, Stilwell led tourism brand marketing for Leslie Advertising, handling accounts such as the South Carolina Department of Parks, Recreation & Tourism. She also worked for New York ad agency Warren/Kremer representing NYCVB, Four Seasons Hotels & Resorts, La Cabana in Aruba and Club Med.
A native of New Jersey, Stilwell graduated from Rollins College. While at VisitGreenvilleSC, where she also served as executive vice president and chief strategic officer, she directed and launched the “yeahTHATgreenville” rebranding campaign for the city.
She won the Platinum Adrian Award from HSMAI along with 67 other awards. The city also saw record-setting visitation with 5.5 million visitors a year, and tourism bringing in nearly $1.4 billion industry in 2019.
“We are fortunate to have Jen’s expertise on the Auro team. We recognize that her many strengths and strong leadership will allow us to take our company marketing and communication efforts to the next level,” Rama said.
In October, auroHOTELS hired Aaron Greenman as executive vice president for investments and development.
