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Sonesta hotels open in San Jose, CA, Houston

The San Jose hotel is owned by Anil Patel, the Houston property by Sachin Patel

Sonesta hotels open in San Jose, CA, Houston

Signature Inn San Jose and Simply Suites Houston are now open in San Jose, California, and Houston, respectively. The 47-room San Jose hotel is owned by Anil Patel and the 85-room Houston property is owned by Sachin Patel.

“We are proud to announce the opening of Signature Inn San Jose,” said Anil Patel. “This recently renovated hotel offers a unique, retro-modern choice for travelers seeking an exceptional experience. We are eager to provide travelers in the San Jose area with excellent service and a comfortable space to serve as a home base throughout their stay, similar to what we do for guests at Signature Inn San Francisco.”


With Signature Inn San Jose's opening, Sonesta now operates 13 upper-economy Signature Inn locations across the U.S., including San Francisco, San Diego and Houston, Sonesta said in a statement.

The Signature Inn is near San Jose International Airport, the San Jose Convention Center and San Jose State University. The Simply Suites is close to the Downtown Aquarium, NRG Park and the Museum District.

“We are excited to continue expanding our Simply Suites brand with the opening of Sonesta Simply Suites Houston Brookhollow,” said Keith Pierce, Sonesta’s executive vice president for franchise and development. “Sonesta’s franchising capabilities operate under a ‘Fast, Friendly, and Flexible’ model that enables our team to execute deals and conversions faster than many competitors, making franchising with our portfolio more appealing.”

In October, Sonesta announced 30 franchise agreements signed in the third quarter, expanding seven of its 13 brands and adding nearly 2,150 keys to its pipeline. The company recently opened the 88-room Sonesta Essential Columbus in Columbus, Georgia. The property on Veterans Court is owned by Kamlesh Halvawala.

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Report: Hotels hold margins despite revenue slump

Report: Hotels hold margins despite revenue slump

Summary:

  • U.S. hotels adjusted strategies as revenue fell short of budget, HotelData.com reported.
  • Hoteliers prioritized cost, labor and forecasting over rate growth.
  • Six 2026 strategies include shifting from static budgets to real-time forecasts.

U.S. HOTELS ADJUSTED strategies to protect profit margins despite revenue lagging budget, according to Actabl’s HotelData.com. RevPAR averaged $119.22 through Sept. 30, 9 percent below budget, while GOP margins held at 37.7 percent, 1.2 points short of target.

HotelData.com’s “Hotel Profitability Performance Report for Q3 2025” showed operators adjusting forecasts, controlling labor and costs and protecting margins as demand softens and expenses rise. The report indicates an industry shift, with hoteliers relying less on rate growth and more on cost control, labor strategies and forecasting to maintain profitability.

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