SOFTWARE PLATFORM SITEMINDER, led by CEO Sankar Narayan, has partnered with PMS software developer Cloudbeds to provide more service to its 60,000 hotelier clients. The collaboration allows Cloudbeds clients direct access to SiteMinder’s revenue platform, while SiteMinder users can leverage Cloudbeds’ PMS platform.
“In late 2023, we announced our mission of making sophisticated revenue management accessible to every hotel in the world,” said Narayan. “We are excited to partner with an industry leader like Cloudbeds to propel this mission, by removing the friction that comes with having critical data hidden away in isolated systems. This partnership is a testament to the $50 billion hotel revenue that is processed by SiteMinder’s platform each year as well as the unique position that we hold to completely transform revenue management for the global hotel industry. It continues SiteMinder’s long history of breaking down silos in a highly-fragmented industry.”
Hoteliers gain expanded distribution channels and insights, enabling informed commercial decisions, the companies said in a joint statement. The partnership aims to set a new standard in platform integration by providing enhanced onboarding and operational accuracy for hotels.
“Our partnership with SiteMinder is about two of the hotel industry’s biggest names coming together with a mutual commitment to drive forward deeper connectivity between hotel platforms and create new standards that benefit hoteliers everywhere,” said Adam Harris, Cloudbeds’ CEO. “This partnership empowers hoteliers worldwide by providing unified visibility and control across our platforms. This is just the beginning. We are excited to deliver incremental revenue opportunities for hoteliers while optimizing and streamlining the operational aspects of hotel connectivity.”
The Sydney-headquartered SiteMinder operates in the U.S., from Dallas, claiming to generate more than 120 million reservations, totaling more than $50 billion in revenue annually for its hotel customers. Founded in 2012, Cloudbeds serves tens of thousands of properties across over 150 countries worldwide, the statement said.
Hospitality Financial and Technology Professionals recently launched a project to develop a digital responsibility code for the industry, assembling a task force of experts and academics for the initiative.
