Report: Extended-stay hotels see record demand, revenue despite Q3 occupancy dip
In Q3, 592,195 extended-stay hotel rooms were open, a net gain of 18,161 YOY
By Vishnu Rageev RNov 14, 2024
U.S. EXTENDED-STAY HOTELS posted record-high demand, ADR and RevPAR despite reporting a third consecutive occupancy decline during the third quarter of 2024, according to The Highland Group. Occupancy declines have been minimal and average occupancy remains more than 11 percentage points above the overall hotel industry year-to-date through the third quarter.
The overall hotel industry saw a slightly smaller occupancy decline year-to-date through the third quarter than extended-stay hotels, according to STR/CoStar. The broader industry also posted stronger ADR growth, yielding a full percentage RevPAR gain, surpassing the 0.4 percent increase for extended-stay hotels.
The 2024 Third Quarter US Extended-Stay Hotels Report found that the upper-upscale and luxury segments are helping lift overall hotel industry performance. With minimal extended-stay rooms in these categories, STR/CoStar data shows a 0.3 percent year-to-date RevPAR gain when they are excluded—closely aligning with extended-stay hotel performance.
“While RevPAR growth is low compared to the last three years, if forecasts for the overall hotel industry materialize, more new performance records from extended-stay hotels are expected during the near term,” said Mark Skinner, The Highland Group's partner.
STR/CoStar projects that overall hotel occupancy and ADR will rise over the next year. Extended-stay hotels should follow this trend, aided by historically low supply growth, potentially achieving record performance levels in the near term.
Minimal supply growth
Extended-stay hotel supply growth remains low, though it slightly outpaces demand changes for the year-to-date through the third quarter, The Highland Group said. Current supply growth levels match those last seen in 2013 to 2014, following the post-recession cycle. Supply increases remained below their long-term average for two years thereafter.
With federal funds rates now at levels eight times higher than during that period, national supply growth is expected to stay modest. Although demand growth is below its long-term trend, extended-stay demand has consistently increased annually for the past 25 years, except in 2020.
Q3 highlights:
Record high revenues across all segments.
Record high demand across all segments.
Supply growth remains below the long-term average.
Slight decline in occupancy by 0.4 percent.
Occupancy nine percentage points above all other hotels on average.
Demand dynamics
Approximately 592,195 extended-stay hotel rooms were open as of the third quarter, representing a net gain of 18,161 rooms over the year, the report said. This growth is more than twice that of the prior two years but still below the annual increases seen from 2017 to 2020. Room nights available rose by 3.2 percent over the past year, the second-smallest annual supply increase in a decade. Economy-segment room supply increases were mostly due to conversions, with new construction accounting for around 3 percent of new rooms.
The third quarter saw record demand across all extended-stay segments, The Highland Group said. While room revenue growth has moderated since 2020, each segment reported record-high revenues this quarter. Third-quarter occupancy, generally the highest of the year, was slightly below the 2024 second quarter and reached its lowest level in the third quarter since 2010, except during 2020. The upscale extended-stay hotels were the only segment to report occupancy growth in the third quarter of 2024.
ADR for all extended-stay segments reached record highs in the third quarter, with rate growth generally in line with 2018–2019 levels, the report found. RevPAR rose by 0.6 percent in the third quarter, a slower increase than the second quarter but an improvement from the 1.6 percent decline in the first quarter of 2024. Extended-stay RevPAR performance slightly trailed the 0.8 percent growth of the overall hotel industry.
Extended-stay hotels have historically enjoyed an occupancy premium over the broader hotel industry, averaging between 6.2 and 6.9 percentage points from 2017 through 2019, the report said. This premium increased to 20 percent in the first quarter of 2021 and is now at 8.9 percentage points as of the third quarter of 2024. ADR and RevPAR ratios show similar trends, with RevPAR peaking at 112 percent in the third quarter of 2020 before settling to 86.1 percent in the third quarter this year.
Segment-wide comparisons
RevPAR in economy extended-stay hotels declined slightly over the past year, following strong post-pandemic recovery and record ADR increases in 2021–2022, the report said. However, economy extended-stay hotels continue to perform better than economy hotels overall, maintaining relative RevPAR growth over the past five years.
Mid-price extended-stay hotels remain among the top-performing segments in the industry, with significant gains over mid-price hotels in general. Since the third quarter of 2019, the RevPAR ratio of mid-price extended-stay hotels to all mid-price hotels increased from 91 percent to 102 percent, despite higher supply growth in this segment.
Upscale extended-stay hotels, with a high concentration of rooms in urban markets, lagged in recovery compared to the overall segment. RevPAR for upscale extended-stay hotels has fallen relative to upscale hotels since 2019 and continued to underperform over the past year.
The Highland Group recently reported a 3 percent growth in U.S. extended-stay room supply in September, surpassing the average monthly growth of the past two years, partly driven by WaterWalk by Wyndham's addition in May.
Peachtree recognized by Inc. and the Atlanta Business Chronicle.
Named to the 2025 Inc. 5000 list for the third year.
Chronicle’s Pacesetter Awards recognize metro Atlanta’s fastest-growing companies.
PEACHTREE GROUP ENTERED the 2025 Inc. 5000 list for the third consecutive year. The company also won the Atlanta Business Chronicle Pacesetter Awards as one of the city’s fastest-growing private companies.
The Inc. 5000 list provides a data-driven look at independent businesses with sustained success nationwide, while the Business Chronicle’s Pacesetter Awards recognize metro Atlanta’s fastest-growing privately held companies, Peachtree said in a statement.
“We are in the business of identifying and capitalizing on mispriced risk, and in today’s environment of disruption and dislocation, that has created strong tailwinds for our growth,” said Greg Friedman, managing principal and CEO. “These recognitions validate our ability to execute in complex markets, and we see significant opportunity ahead as we continue to scale our platform.”
The Atlanta-based investment firm, led by Friedman; Jatin Desai, managing principal and CFO and Mitul Patel, principal, oversees a diversified portfolio of more than $8 billion.
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AHLA Foundation is partnering with ICHRIE and ACPHA to support hospitality education.
The collaborations align academic programs with industry workforce needs.
It will provide data, faculty development, and student engagement opportunities.
THE AHLA FOUNDATION, International Council on Hotel, Restaurant and Institutional Education and the Accreditation Commission for Programs in Hospitality Administration work to expand education opportunities for students pursuing hospitality careers. The alliances aim to provide data, faculty development and student engagement opportunities.
Their efforts build on the foundation’s scholarships and link academics to workforce needs, AHLA said in a statement.
"We're not just funding education—we're investing in the alignment between academic learning and professional readiness," said Kevin Carey, AHLA Foundation president and CEO. "These partnerships give us the insights needed to support students and programs that effectively prepare graduates to enter the evolving hospitality industry."
ACPHA will provide annual reports on participating schools’ performance, enabling the Foundation to direct resources to programs with curricula aligned to industry needs, the Foundation said.
Thomas Kube, incoming ACPHA executive director, said the partnership shows academia and industry working together for hospitality students. The collaboration with ICHRIE includes program analysis, engagement through more than 40 Eta Sigma Delta Honor Society chapters and faculty development.
“Together, we are strengthening pathways to academic excellence, professional development and industry engagement,” said Donna Albano, chair of the ICHRIE Eta Sigma Delta Board of Governors.
U.S. holiday travel is down to 44 percent, led by Millennials and Gen Z.
Younger consumers are cost-conscious while older generations show steadier travel intent.
76 percent of Millennials are likely to use AI for travel recommendations.
NEARLY 44 PERCENT of U.S. consumers plan to travel during the 2025 holiday season, down from 46 percent last year, according to PwC. Millennials and Gen Z lead travel intent at 55 percent each, while Gen X sits at 39 percent and Baby Boomers at 26 percent.
PwC’s “Holiday Outlook 2025” survey found that among those not traveling, about half prefer to celebrate at home and cost concerns affect 43 percent, rising to 50 percent for Gen Z non-travelers. Visiting friends and relatives remains the main reason for holiday travel, cited by roughly 48 percent of those planning trips.
Younger consumers are more cost-conscious, while older generations show steadier travel intent. This split influences travel operators’ planning: younger travelers may require clear value, bundled perks and flexible options, whereas older travelers respond to reliability and convenience. Despite overall spending pressure, travel remains a key priority, reflecting its social and emotional importance during the holidays.
PwC surveyed 4,000 U.S. consumers from June 26 to July 9, with 1,000 each from Gen Z, Millennials, Gen X and Boomers, balanced by gender and region.
Generational spending patterns
Gen Z plans a 23 percent reduction in spending after last year’s 37 percent surge, while Boomers expect a 5 percent increase. Millennials are largely flat, down 1 percent and Gen X edges up 2 percent. Overall holiday spending is down 5 percent, with gift spending falling 11 percent, while travel and entertainment budgets remain stable, increasing 1 percent.
Households with children under 18 plan to spend more than twice as much as households without, averaging $2,349 compared to $1,089, highlighting the focus on family-centered experiences.
For travel and hospitality operators, these patterns suggest stronger conversion potential among older cohorts with steadier budgets and the need for clear value and cost transparency for younger travelers. Consumers are prioritizing experiences and togetherness over material gifts. Flexible fares, transparent pricing and bundled benefits such as Wi-Fi, breakfast, or late checkout can reinforce value and encourage bookings, especially among younger demographics. Gen Z’s pullback makes price-to-experience ratios decisive.
AI, timing and travel strategy
About 76 percent of Millennials say they are likely to use AI agents for recommendations, signaling a shift to “assistant-first” travel discovery. Operators must provide structured, AI-readable content, including route maps, fees, loyalty policies and inventory availability. Brands that do not may be invisible in AI-driven search and recommendation systems.
This year’s late Thanksgiving on Nov. 27 compresses the holiday booking window. Short-haul visiting-friends-and-relatives trips may see bunched reservations, increasing demand for early inventory visibility, simple cancellation policies and accurate last-minute availability. Operators should hold a portion of inventory for late bookings, streamline mobile checkouts and maintain flexible policies to capture last-minute travelers.
Strategies should be generationally targeted. Boomers and Gen X respond to comfort, reliability and multi-generational options, while Millennials and Gen Z require clear value and AI-optimized offers. Focusing on VFR travel through “home for the holidays” packages, flexible dates, partner transport and easy add-on nights can capture demand in key residential hubs.
Despite overall spending declines, travel remains a priority. Operators that deliver transparent value, AI-ready content and offers tailored to each generation can maintain bookings, convert last-minute demand and meet consumers’ evolving holiday expectations.
A TravelBoom Hotel Marketing report found that Americans continue to prioritize travel despite inflation and economic uncertainty, but with greater financial caution. About 74.5 percent plan a summer vacation and 17.5 percent are considering one, showing strong demand linked to careful budgeting.
Global hotel RevPAR is projected to grow 3 to 5 percent in 2025, JLL reports.
Hotel RevPAR rose 4 percent in 2024, with demand at 4.8 billion room nights.
London, New York and Tokyo are expected to lead investor interest in 2025.
GLOBAL HOTEL REVPAR is projected to grow 3 to 5 percent in 2025, with investment volume up 15 to 25 percent, driven by loan maturities, deferred capital spending and private equity fund expirations, according to JLL. Leisure travel is expected to decline as consumer savings tighten, while group, corporate and international travel increase, supporting RevPAR growth.
Major cities continue to attract strong demand and investor interest, particularly London, New York and Tokyo. APAC is likely to post the strongest growth, fueled by recovering Chinese travel, while urban markets remain poised for continued momentum.
Lifestyle hotels are emerging as the new “third place,” blending living, working and leisure. The trend is fueling expansion into branded residences and alternative accommodations. JLL said investors must weigh regional performance differences, asset types and lifestyle trends when evaluating opportunities.
Separately, a Hapi and Revinate survey found fragmented systems, inaccurate data and limited integration remain barriers for hotels seeking better data access to improve guest experience and revenue.
Fragmented systems, poor integration limit hotels’ data access, according to a survey.
Most hotel professionals use data daily but struggle to access it for revenue and operations.
AI and automation could provide dynamic pricing, personalization and efficiency.
FRAGMENTED SYSTEMS, INACCURATE information and limited integration remain barriers to hotels seeking better data access to improve guest experiences and revenue, according to a newly released survey. Although most hotel professionals use data daily, the survey found 49 percent struggle to access what they need for revenue and operational decisions.
“The Future of Hotel Data” report, published by hospitality data platform Hapi and direct booking platform Revinate, found that 40 percent of hoteliers cite disconnected systems as their biggest obstacle. Nearly one in five said poor data quality prevents personalization, limiting satisfaction, loyalty and upsell opportunities.
“Data is the foundation for every company, but most hotels still struggle to access and connect it effectively,” said Luis Segredo, Hapi’s cofounder and CEO. “This report shows there’s a clear path forward: integrate systems, improve data accuracy and embrace AI to unlock real-time insights. Hotels that can remove these technology barriers will operate more efficiently, drive loyalty, boost revenue and ultimately gain a competitive edge in a tight market.”
AI and automation could transform hospitality through dynamic pricing, real-time personalization and operational efficiency, but require standardized, integrated and reliable data to succeed, the report said.
Around 19 percent of respondents cited communication delays as a major issue, while 18 percent pointed to ineffective marketing, the survey found. About 10 percent reported challenges with enterprise initiatives and 15 percent said they struggled to understand guest needs. Nearly 46 percent identified CRM and loyalty systems as the top priority for data quality improvements, followed by sales and upselling at 17 percent, operations at 10 percent and customer service at 7 percent.
Meanwhile, hotels see opportunities in stronger CRM and loyalty systems, integrated platforms and AI, the report said. Priorities include improving data quality for personalized engagement, using integrated systems for real-time insights, applying AI for offers, marketing and service and leveraging dynamic pricing and automation to boost efficiency, conversion and profitability.
“Clean, connected data is the key to truly understanding the needs of guests, driving amazing marketing campaigns and delivering direct booking revenue,” said Bryson Koehler, Revinate's CEO. “Looking ahead, hotels that transform fragmented data into connected data systems will be able to leverage guest intelligence data and gain a significant advantage. With the right technology, they can personalize every interaction, shift share to direct channels and drive profitability in ways that weren’t possible before. The future belongs to hotels that harness their data to operate smarter, delight guests and grow revenue.”
In June, The State of Distribution 2025 reported a widening gap between technology potential and operational readiness, with many hotel teams still early in using AI and developing training, systems, and workflows.