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Peachtree wins multiple awards at Marriott CONNECT conference

The awards recognize outstanding service, innovation, and guest satisfaction

Peachtree wins multiple awards at Marriott CONNECT conference

PEACHTREE GROUP BAGGED multiple Marriott Select Brands Awards at this year’s Marriott Select Brands Owner & Franchisee CONNECT Conference in Orlando, Florida. The awards recognize hotels for service, innovation and commitment to guest satisfaction.

Peachtree is led by Greg Friedman as managing principal and CEO, Jatin Desai as managing principal and CFO and Mitul Patel as principal.


“These awards are a testament to the exceptional work our hotel associates deliver every day,” said Steve Mackenzie, Peachtree’s senior vice president of operations, hospitality management. “These hotels have consistently excelled in guest and F&B satisfaction, setting a benchmark for unparalleled service, and we are proud to have them as part of the Peachtree family. Additionally, we extend our gratitude to our partners who entrust us with managing their properties. Their collaboration has been instrumental in achieving these accolades, showcasing our shared commitment to superior quality.”

The award winners include SpringHill Suites Lindale, Texas in the Platinum Circle; Fairfield Inn & Suites Gadsden, Alabama; SpringHill Suites Dallas Rockwall, and TownePlace Suites Dallas Rockwall, Texas in the Gold Circle; Courtyard by Marriott Indianapolis Plainfield, Indiana and SpringHill Suites Vero Beach, Florida in the Silver Circle; and SpringHill Suites Lindale, Texas in the F&B Satisfaction category.

“Every recipient of these awards embodies the essence of Peachtree’s mission, showcasing outstanding excellence, strong leadership and a relentless dedication to serving our guests, partners and communities,” said Shara Roddan, Peachtree’s vice president of operations, hospitality management.

Peachtree recently issued a $40 million retroactive CPACE loan to BLG San Diego LLC for the new 147-room AC Hotel San Diego Downtown Gaslamp Quarter. The company is also expanding its film financing division, Peachtree Media Partners, premiering "The Surfer," starring Nicholas Cage, at the Cannes Film Festival.

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  • Policy shifts and trade tensions shaped the U.S. hospitality industry.
  • A congressional deadlock triggered a federal shutdown from Oct. 1 to Nov. 12.
  • Visa limitations and the immigration crackdown dampened international travel.

THE U.S. HOSPITALITY industry navigated a year of policy shifts, leadership changes, trade tensions and reflection. From Washington’s decisions affecting travel and tourism to industry gatherings and the loss of influential figures, these stories dominated conversation and shaped the sector.

Policy uncertainty took center stage as Washington ground to a halt. A congressional deadlock over healthcare subsidies and spending priorities triggered a federal government shutdown that began on Oct. 1 and lasted until Nov. 12. The U.S. Travel Association warned the shutdown could cost the travel economy up to $1 billion per week, citing disruptions at federal agencies and the Transportation Security Administration. Industry leaders said prolonged gridlock would further strain hotels already facing rising costs and workforce challenges.

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