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Peachtree wins multiple awards at Marriott CONNECT conference

The awards recognize outstanding service, innovation, and guest satisfaction

Peachtree wins multiple awards at Marriott CONNECT conference

PEACHTREE GROUP BAGGED multiple Marriott Select Brands Awards at this year’s Marriott Select Brands Owner & Franchisee CONNECT Conference in Orlando, Florida. The awards recognize hotels for service, innovation and commitment to guest satisfaction.

Peachtree is led by Greg Friedman as managing principal and CEO, Jatin Desai as managing principal and CFO and Mitul Patel as principal.


“These awards are a testament to the exceptional work our hotel associates deliver every day,” said Steve Mackenzie, Peachtree’s senior vice president of operations, hospitality management. “These hotels have consistently excelled in guest and F&B satisfaction, setting a benchmark for unparalleled service, and we are proud to have them as part of the Peachtree family. Additionally, we extend our gratitude to our partners who entrust us with managing their properties. Their collaboration has been instrumental in achieving these accolades, showcasing our shared commitment to superior quality.”

The award winners include SpringHill Suites Lindale, Texas in the Platinum Circle; Fairfield Inn & Suites Gadsden, Alabama; SpringHill Suites Dallas Rockwall, and TownePlace Suites Dallas Rockwall, Texas in the Gold Circle; Courtyard by Marriott Indianapolis Plainfield, Indiana and SpringHill Suites Vero Beach, Florida in the Silver Circle; and SpringHill Suites Lindale, Texas in the F&B Satisfaction category.

“Every recipient of these awards embodies the essence of Peachtree’s mission, showcasing outstanding excellence, strong leadership and a relentless dedication to serving our guests, partners and communities,” said Shara Roddan, Peachtree’s vice president of operations, hospitality management.

Peachtree recently issued a $40 million retroactive CPACE loan to BLG San Diego LLC for the new 147-room AC Hotel San Diego Downtown Gaslamp Quarter. The company is also expanding its film financing division, Peachtree Media Partners, premiering "The Surfer," starring Nicholas Cage, at the Cannes Film Festival.

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Report: Hotels hold margins despite revenue slump

Report: Hotels hold margins despite revenue slump

Summary:

  • U.S. hotels adjusted strategies as revenue fell short of budget, HotelData.com reported.
  • Hoteliers prioritized cost, labor and forecasting over rate growth.
  • Six 2026 strategies include shifting from static budgets to real-time forecasts.

U.S. HOTELS ADJUSTED strategies to protect profit margins despite revenue lagging budget, according to Actabl’s HotelData.com. RevPAR averaged $119.22 through Sept. 30, 9 percent below budget, while GOP margins held at 37.7 percent, 1.2 points short of target.

HotelData.com’s “Hotel Profitability Performance Report for Q3 2025” showed operators adjusting forecasts, controlling labor and costs and protecting margins as demand softens and expenses rise. The report indicates an industry shift, with hoteliers relying less on rate growth and more on cost control, labor strategies and forecasting to maintain profitability.

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