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Noble acquires Hilton Garden Inn in Charleston, S.C.

The hotel features a rooftop terrace and swimming pool

NOBLE INVESTMENT GROUP has acquired the Hilton Garden Inn Charleston/Mt. Pleasant in Charleston, South Carolina. The Atlanta-based company is led by founder and CEO Mit Shah

The 133-room hotel is near the Arthur Ravenel Jr. Bridge close to Charleston’s historic district. Also nearby are demand drivers such as the Medical University of South Carolina, the Boeing Co. and Volvo. Amenities include a second-floor rooftop terrace with a swimming pool and 5,000 square feet of meeting and event space, including indoor and outdoor areas.


In 2019, Charleston was named the best small city in the U.S. by Condé Nast Traveler in their Readers’ Choice Awards and Travel + Leisure named it the No. 1 City in the U.S. and No. 12 best city in the world.

“The Charleston market continues to exhibit strong and consistent growth across multiple demand segments and has positioned itself well to further that trend.” said Noble Principal Ben Brunt.

Earlier this month, Noble acquired the dual-brand Hampton Inn & Suites Downtown Denver and Homewood Suites by Hilton Downtown Denver in Denver.

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Small Hotels Struggle With Guest Acquisition

Study: Guest acquisition lags at small hotels

Summary:

  • 16 percent of small accommodation businesses focus on attracting guests, SiteMinder finds.
  • 40 percent cite knowledge gaps as a barrier to adopting booking technology.
  • Next-gen Little Hotelier adds tools once limited to larger properties.

ONLY 16 PERCENT of small accommodations worldwide spend more time attracting guests, while 49 percent focus on daily operations, according to a SiteMinder study. Although 53 percent would prefer to focus on guest acquisition, they remain occupied with property management tasks.

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