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NextGuest eBook offers tips navigating COVID-19 crisis

It suggests a three-phase approach to marketing through the pandemic

HOTEL MARKETING SOFTWARE company NextGuest has put together an eBook of tips to help hotels plan a way through the economic crisis caused by the coronavirus pandemic.

“COVID-19 Hotel Recovery Strategy” suggests a three-phase marketing action plan that hotels can implement to strengthen their position.


First, while people are not traveling, stay connected with past and future guests by providing content that they may need when they emerge from the crisis.

Second, as travel demand initially begins to rise again after the all-clear is sounded, increase marketing efforts while providing a flexible cancellation policy.

Third, as demand picks back up to pre-pandemic levels, keep focused on the right demographics and feeder markets.

“As the situation surrounding COVID-19 continues to evolve, it is important to observe industry forecasts and trends that will ultimately shape your recovery strategy,” the book says.

The 68-page eBook is available for free.

An article by Nicole Dehler, vice president of product for StayNTouch, also suggests techniques for proper crisis communication with employees.

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  • IFA led a coalition of 100+ groups urging Congress to support the American Franchise Act.
  • AAHOA, AHLA and USTA signed IFA’s letter backing the bipartisan Act.
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THE INTERNATIONAL FRANCHISE Association led a coalition of more than 100 business, advocacy and diversity groups urging Congress to support the bipartisan American Franchise Act, H.R. 5267. Industry groups, including AAHOA, the American Hotel & Lodging Association and the U.S. Travel Association, signed the IFA-coordinated letter in support of the legislation.

The letter states that the AFA provides a clear approach to the joint-employer issue, which has left small businesses, including franchises, in uncertainty for a decade. The signers include 72 state associations and 33 national organizations, including franchisee groups.

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