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NewcrestImage opens new Hilton Garden Inn in Texas

The 152-room is part of the company’s third tri-branded property

NewcrestImage opens new Hilton Garden Inn in Texas

A new Hilton Garden Inn is now open in the SilverLake Crossings project in Grapevine, Texas. It is owned by NewcrestImage led by Mehul Patel, chairman and CEO and is the company’s third tri-branded hotel.

The 152-room hotel is adjacent to one of the company’s dual-brand properties that includes a 181-room Courtyard by Marriott and a 120-suite TowneSuites by Marriott that opened in December 2013.


The Hilton Garden Inn is two miles from Dallas-Fort Worth International Airport. SilverLake Crossings is a 52-acre multi-use community and the entire “hotel campus” offers 453 rooms, two lobby bars, multiple dining options, and more than 20,000 square feet of meeting space at the nearby SilverLake 2200 Conference Center.

Also within two miles of the hotel is the Gaylord Texan Convention Center, which has 490,000 square feet of meeting space as well as 4.5 acres of indoor gardens and waterways. Other nearby attractions include Grapevine Mills Mall with its two-level, 45,000-square-foot aquarium, Grapevine’s historic Main Street District, Six Flags Over Texas theme park horse racing at Lone Star Park, car racing at Texas Motor Speedway and the 98-acre Fort Worth Stockyards historic district.

Globe Life Park in Arlington and AT&T Stadium, home to the Dallas Cowboys football team also are near the hotel.

“Consumers are ready to return to pre-pandemic behavior and we’re ready to make travelers feel welcome, relaxed, and protected,” Patel said.  “Guests want more than just a bed and that’s exactly what we have created – a hotel that delivers style and comfort, without sacrificing safety and hygiene.”

In March, NewcrestImage purchased the Magnolia Hotel in downtown Dallas.

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  • U.S. hotels adjusted strategies as revenue fell short of budget, HotelData.com reported.
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  • Six 2026 strategies include shifting from static budgets to real-time forecasts.

U.S. HOTELS ADJUSTED strategies to protect profit margins despite revenue lagging budget, according to Actabl’s HotelData.com. RevPAR averaged $119.22 through Sept. 30, 9 percent below budget, while GOP margins held at 37.7 percent, 1.2 points short of target.

HotelData.com’s “Hotel Profitability Performance Report for Q3 2025” showed operators adjusting forecasts, controlling labor and costs and protecting margins as demand softens and expenses rise. The report indicates an industry shift, with hoteliers relying less on rate growth and more on cost control, labor strategies and forecasting to maintain profitability.

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