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NewcrestImage opens new Hilton Garden Inn in Texas

The 152-room is part of the company’s third tri-branded property

NewcrestImage opens new Hilton Garden Inn in Texas

A new Hilton Garden Inn is now open in the SilverLake Crossings project in Grapevine, Texas. It is owned by NewcrestImage led by Mehul Patel, chairman and CEO and is the company’s third tri-branded hotel.

The 152-room hotel is adjacent to one of the company’s dual-brand properties that includes a 181-room Courtyard by Marriott and a 120-suite TowneSuites by Marriott that opened in December 2013.


The Hilton Garden Inn is two miles from Dallas-Fort Worth International Airport. SilverLake Crossings is a 52-acre multi-use community and the entire “hotel campus” offers 453 rooms, two lobby bars, multiple dining options, and more than 20,000 square feet of meeting space at the nearby SilverLake 2200 Conference Center.

Also within two miles of the hotel is the Gaylord Texan Convention Center, which has 490,000 square feet of meeting space as well as 4.5 acres of indoor gardens and waterways. Other nearby attractions include Grapevine Mills Mall with its two-level, 45,000-square-foot aquarium, Grapevine’s historic Main Street District, Six Flags Over Texas theme park horse racing at Lone Star Park, car racing at Texas Motor Speedway and the 98-acre Fort Worth Stockyards historic district.

Globe Life Park in Arlington and AT&T Stadium, home to the Dallas Cowboys football team also are near the hotel.

“Consumers are ready to return to pre-pandemic behavior and we’re ready to make travelers feel welcome, relaxed, and protected,” Patel said.  “Guests want more than just a bed and that’s exactly what we have created – a hotel that delivers style and comfort, without sacrificing safety and hygiene.”

In March, NewcrestImage purchased the Magnolia Hotel in downtown Dallas.

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Report: Rising Labor costs tighten US hotel industry margins
Photo credit: iStock

Report: Labor costs tighten U.S. hotel margins

Summary:

  • U.S. hotel margins tighten as demand slows and labor costs remain high, HotStats reported.
  • Unionized hotels carry 43 percent labor costs, versus 33.5 percent at non-union properties.
  • U.S. sees falling group demand and lower profit conversion since the second quarter.

THE U.S. HOTEL industry is showing signs of strain after a strong start to 2025, according to HotStats. Revenue growth is slowing, occupancy is falling and profit margins are tightening, particularly at unionized properties where labor constraints affect performance.

HotStats’ recent blog post revealed that TRevPAR has barely kept pace with labor costs in the first eight months of the year. While TRevPOR remains positive, gains are offset by declining occupancy, a sign that demand is cooling.

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