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NewcrestImage JV acquires two Marriott hotels in The Woodlands, Texas

NewcrestImage completes more than 100 transactions in the past year

NewcrestImage JV acquires two Marriott hotels in The Woodlands, Texas

A JOINT VENTURE of NewcrestImage, Dabu Group and Preeminent Hotels has acquired two Marriott-branded hotels, a 90-room Courtyard and a 90-suite Residence Inn, in The Woodlands, Texas, 35 miles north of Houston. Both properties will be fully renovated starting next year and will remain open during the renovations, NewcrestImage said in a statement.

“This transaction brings together a great team that will bring even greater service and profitability to these two fine hotels, which are strategically located in the heart of a commercially-robust and culturally-rich area,” said Mehul Patel, CEO and managing partner at NewcrestImage.


The hotels are near George Bush Intercontinental Airport and several corporate offices including Chevron Phillips Chemical Co., ExxonMobil, Huntsman Corp., McKesson Specialty Health, and Repsol USA, the statement added.

Nearby facilities also include Houston Methodist The Woodlands, The Woodlands Hospital, and The Woodlands Specialty Hospital. Additionally, popular destinations comprise the 160-store Woodlands Mall, the Lone Star Convention & Expo Center, and The Pavilion—an amphitheater with 16,500 seats, known for high usage worldwide.

Amenities at the Courtyard include an on-site restaurant, Starbucks coffee shop, business center, fitness center and indoor pool. The Residence Inn features an indoor pool, gym, tennis courts and BBQ grills.

Dallas-based NewcrestImage completed more than 100 transactions in the past year, with a current portfolio of over 70 hotels across the nation, totaling nearly 8,000 rooms. Founded in 2013, the company executed deals surpassing $3 billion, involving over 275 hotels and nearly 30,000 guest rooms across 130 communities.

In September, NewcrestImage and Dabu Group's joint venture acquired the full-service Marriott Dallas/Fort Worth in Westlake, Texas. Newmark Lodging Capital Markets facilitated the sale on behalf of the seller.

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Report: Rising Labor costs tighten US hotel industry margins
Photo credit: iStock

Report: Labor costs tighten U.S. hotel margins

Summary:

  • U.S. hotel margins tighten as demand slows and labor costs remain high, HotStats reported.
  • Unionized hotels carry 43 percent labor costs, versus 33.5 percent at non-union properties.
  • U.S. sees falling group demand and lower profit conversion since the second quarter.

THE U.S. HOTEL industry is showing signs of strain after a strong start to 2025, according to HotStats. Revenue growth is slowing, occupancy is falling and profit margins are tightening, particularly at unionized properties where labor constraints affect performance.

HotStats’ recent blog post revealed that TRevPAR has barely kept pace with labor costs in the first eight months of the year. While TRevPOR remains positive, gains are offset by declining occupancy, a sign that demand is cooling.

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