NEWCRESTIMAGE IS EXPANDING its portfolio of luxury full-service properties with the addition of The Beeman Hotel in Dallas, which has 296 guestrooms and suites across nine floors. Coury Hospitality will manage the property, NewcrestImage said in a statement.
NewcrestImage is led by Mehul Patel, managing partner and CEO.
The Beeman Hotel, fully renovated in 2021, features a heated indoor pool, a 24-hour fitness center, 12,000 square feet of flexible conference space, a lounge with video games, and the Seely Mill restaurant, the statement said. The property is adjacent to Southern Methodist University (SMU) and the George W. Bush Presidential Library, and is less than six miles from the Kay Bailey Hutchison Convention Center, the 20,000-seat American Airlines Center, Love Field and NorthPark Center.
“The Beeman is a very high-quality property that offers tremendous upside potential to help drive our ambitious growth goals,” said Patel. “To further and fully optimize this hotel’s value and profits, we intend to rebrand in the high-end upscale category.”
Coury Hospitality and its Concert Hospitality affiliate currently manage four upscale properties for NewcrestImage in the Dallas-Fort Worth metroplex: The Southlake Hotel, The Magnolia Hotel, Marriott Westlake and The Sinclair, the statement said. Both companies are headquartered in Dallas.
“Our team has a proven ability to maximize owner profits while enhancing the guest experience, particularly by revitalizing food and beverage offerings and other public spaces,” said Paul Coury, Coury Hospitality’s CEO.
Founded in 2013, NewcrestImage has conducted more than $3 billion in transactions encompassing nearly 275 hotels and around 30,000 hotel rooms across 130 communities nationwide. The company also recently acquired the DoubleTree Suites by Hilton Hotel Columbus Downtown, a 15-floor property in Columbus, Ohio, featuring 194 suites with some of the largest square footage in the market.
