DALLAS-BASED INVESTMENT firm NewcrestImage has acquired Cambria Hotel Southlake DFW in Southlake, Texas, the company said in a statement. The company took over operations at the 175-room upscale hotel and the management will be provided by Aimbridge Hospitality.
“The Cambria Hotel Southlake DFW is a vibrant, contemporary hotel strategically located to attract both business and leisure travelers. We look forward to taking the hotel to new levels of performance, both for guests and for our investors," said Mehul Patel, managing partner and CEO of NewcrestImage.
The hotel has an outdoor pool and game area, a 1,000-square-foot fitness center, a business center and a convenience market, both of which are open 24 hours, a casual lounge; and a restaurant. Built in 2016, the property is six miles from DFW International Airport, five miles from the Gaylord Texan Convention Center, and one mile from Southlake Town Square which homes 138 stores, 27 restaurants, and three park areas, the statement added.
The company owns two historic hotels – the 325-room, 29-floor Magnolia Hotel in downtown Dallas and the 164-room, 17-floor Sinclair Hotel in downtown Fort Worth.
In recent years, NewcrestImage has developed several dual-brand properties, adaptive reuse of historic buildings and “lifestyle hotel campuses” to create mixed-use neighborhoods. Recently, NewcrestImage became the second largest shareholder in TiffinLabs, a Singapore-based food tech company.
In January, NewcrestImage sold 27 hotels to Summit Hotel Properties. The transaction cost $776.5 million for the hotels, or $209,000 per key. It also included $24.8 million for the two parking structures and $20.7 million for the various financial incentives through Summit’s joint venture with Singapore-based sovereign wealth fund GIC, made in 2019 to acquire hotels in the U.S.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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