Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
THE NEW JERSEY legislature has passed legislation that will place new requirements regarding employees when a hotel changes hands. Hospitality and business associations are objecting to the law, saying it will hinder hotels’ recovering in the state.
Assembly Bill 6246 will, among other things, require new owners of a hotel to keep all employees on staff for at least 90 days after the purchase without reducing their wages or benefits.
The bills also would require the previous owners to provide a list of all employees’ names, addresses, hiring dates, phone numbers, wage rates and employment classifications at least 30 days before the change in control, according to the legislation. It also sets terms for how the new owners can reduce staff if necessary during the retention period as well as how violations of the law should be addressed.
The proposed law is well intended, but flawed, Ray Cantor, vice president of government affairs for the New Jersey Business & Industry Association told Center Square newspaper.
“While it is admirable to want to protect every employee when a business changes ownership, collective bargaining and the WARN Act already provides such protections,” Cantor said. “This bill, however, changes the rules of the game and forces a new hotel owner to accept the employees and wage and benefit terms negotiated by the former owner. Such a legislative mandate can have serious consequences for a hospitality industry that is still struggling with the impacts of the ongoing pandemic. It is unfair and economically harmful to impose onerous conditions on a struggling industry. A business needs to be able to take appropriate actions to ensure profitability.”
AAHOA, the American Hotel & Lodging Association and the New Jersey Restaurant & Hospitality Association also released a joint statement protesting the bills before they were passed on Monday.
“Hospitality continues to be one of the hardest-hit industries as the global pandemic continues. Many hotels across the nation have shut their doors, and the broader leisure and hospitality sector is still down nearly 1.2 million jobs compared to February 2020,” the associations said. “[The new law] would rob hoteliers of the ability to make timely and needed staffing adjustments in one of the toughest labor markets in recent history. They would harm customer service, place more strain on already struggling hotels and hamper the industry’s recovery when hotel employees and small business owners need it the most. Simply stated, these bills are bad for consumers, business owners and employees, and could cause more hotels to shut their doors for good, putting more people out of work.”
The bill has been sent to New Jersey Gov. Phil Murphy to be signed, but no date for the signing was available.
Hotels also have been facing a labor shortage as the nation recovers from the COVID-19 pandemic. In a December blog, HotStats suggested increasing wages for entry-level work and promoting career advancement are also vital toward attracting young talent.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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