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New company launches multi-purpose, ‘contactless’ concierge program

The system handles payment, access control and ID verification along with check-in

THE SOFTWARE COMPANY chaired by Rajiv Trivedi, former brand president for Wyndham Hotels & Resorts Inc.’s La Quinta Inn, has officially launched its first product. Virdee’s Concierge virtual reception program provides contactless check-in capabilities with payment processing and ID verification.

Virdee, which recently raised $2 million in seed money from investors including Trivedi, is pointing Concierge toward multifamily housing as well as hotels. The Austin, Texas-based company said guests can use the Concierge system using the company’s mobile app, in-lobby device, iOS/Android Wallet and virtual agents.


The new system also Integrates with commonly used RFID and BLE smart locks, mobile payment platforms and PMS systems. Virdee claims Concierge can save a 5,000–10,000 hours in labor costs per year for typical properties, and its ID verification capability cuts down on credit card fraud and charge offs.

“This is the future in my opinion, regardless of environment. Consumers are getting used to independent transactions at almost all other facilities, such as airports and retail stores,” Trivedi told Asian Hospitality. “Our hotel industry is lagging behind in that some of the systems that are on in place are not complete, do not allow us to do all of the things that this system does.”

Virdee Concierge is designed for use with any hotel’s existing systems, said Branigan Mulcahy, Virdee founder.

“Most of the hard work of building integrations has historically fallen to in-house IT teams that often are unable to invest in building and maintaining a robust solution,” Mulcahy said. “However, when Virdee builds a key integration, such as with Oracle’s Opera PMS, it can be used by any of Virdee’s customers. This approach means that through each integration Virdee generates a greater ROI than brands or management companies typically could individually.”

Concierge also offers customization for guest usage, said Nadav Cornberg, Virdee’s other founder and chief technologist.

“Not all end-users have the same preferences on technology, so, in order to provide a complete solution, we offer end-users the choice of interacting via mobile, web, in-lobby device and/or virtual agent,” Cornberg said. “We will continue to add differentiating functionality.”

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Report: Hotels hold margins despite revenue slump

Report: Hotels hold margins despite revenue slump

Summary:

  • U.S. hotels adjusted strategies as revenue fell short of budget, HotelData.com reported.
  • Hoteliers prioritized cost, labor and forecasting over rate growth.
  • Six 2026 strategies include shifting from static budgets to real-time forecasts.

U.S. HOTELS ADJUSTED strategies to protect profit margins despite revenue lagging budget, according to Actabl’s HotelData.com. RevPAR averaged $119.22 through Sept. 30, 9 percent below budget, while GOP margins held at 37.7 percent, 1.2 points short of target.

HotelData.com’s “Hotel Profitability Performance Report for Q3 2025” showed operators adjusting forecasts, controlling labor and costs and protecting margins as demand softens and expenses rise. The report indicates an industry shift, with hoteliers relying less on rate growth and more on cost control, labor strategies and forecasting to maintain profitability.

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