Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
NISHANT “NEAL” PATEL assumed the chairmanship of AAHOA Friday as the culmination of the association’s 2022 Convention & Trade Show in Baltimore, Maryland. More than 5,000 people attended the show, during which new officers also were elected, certain members were recognized for their service and face-to-face networking came back into style.
This year’s show came with less time after last year's, which was held in August due to delays from the COVID-19 pandemic. That time difference for planning was not as bad as it may seem, said Vinay Patel, outgoing AAHOA chairman, in a press conference before the show.
“We start planning this convention way in advance. So yeah, our gap may be eight months from convention to convention, but this convention probably started literally in June, July or January of last year, so that time frame is still there,” Vinay said. “There are always things, you pivot all the time. Especially in today's world of the pandemic. But, I think at the end of the day, the team has done a phenomenal job in putting everything together.”
Outgoing AAHOA Chairman Vinay Patel said planning for this year’s conference was slightly more challenging because it had been less than a year since the previous conference.
Neal Patel also said the planning for the show wasn’t easy.
“In January when we came here, we weren't certain if we could pull this off. And it wasn't because of our team,” Neal said. “Our team was on it 100 percent. But then it was also the local government and the state of Maryland, where, because of COVID, they were limiting the number of people that can be in one room and so on. And at that time, there was so much uncertainty. But I'm glad everything worked out. I mean, you're here and who would've thought that we have more than 6,000 attendees.”
Appreciating what you have
In the first general session, Neal opened up about his background and family history leading to his involvement in hospitality, starting with their move from Surat, India. It was this background that gave him his appreciation for the services AAHOA provides, he said.
“Nearly two decades ago, my family left everything we've ever known to start a new life in Mississippi. Like a majority of us here, they were in search of the American dream. My parents wanted to create a better life for their children, and leave a legacy that generations to come,” Neal said. “We had humble beginnings. We didn't have a lot of resources as we began the entrepreneurial journey at the time, and we had a lot to learn.”
AAHOA changed that situation for him. Neal became an AAHOA member in 2012 and soon volunteered to serve as an AAHOA ambassador. He joined AAHOA’s board of directors in 2016 after being elected as the young professional director Western Division, a position he held for three years.
“If you ever wondered to what extent AAHOA serves its membership, I am the perfect example,” Neal said. “My parents didn't have the opportunity to have AAHOA as a resource. But thankfully, when I took over the family business, AAHOA was there for me as I navigated the hospitality industry. Nearly 20 years later, I myself am a hotel owner, and soon to be chairman of AAHOA, which was founded two years before I was born.”
Neal lives in Austin, Texas, and is the managing partner of Blue Chip Hotels, which owns and operates multiple branded and independent hotels with more than 1,200 rooms in several states.
“My parents always told me that if you don’t try, you won’t succeed. If you talk too much, you’re not learning,” he said. “As I step into my new role, my focus is on our members and serving them well. Going forward, I will be the facilitator to make things happen.”
Beginning the march toward chairmanship
Also during AAHOACON2022, members elected Kamalesh “KP” Patel of Santa Cruz, California, as the new AAHOA secretary. That begins his march toward the chairmanship as he rotates through the other board positions of treasurer then vice chairman.
Current secretary Miraj Patel will now serve as treasurer and Bharat Patel is now vice chairman.
During AAHOACON2022, members elected Kamalesh “KP” Patel of Santa Cruz, California, as the new AAHOA secretary.
“This industry, we've put way too much into it. Failure is simply not an option,” KP said during the secretary candidates’ debate during the third day of the conference. “I will focus on demanding that each and every brand implement AAHOA’S 12 points of Fair Franchising. Our industry needs an overhaul and that starts now. No more unnecessary mandates that take away from our bottom line just to grow theirs. No more brand expansion, stop making us compete with each other. And no more kickbacks that double and triple costs. It stops today.”
KP is the CEO of Aarav Hospitality and AKS Hospitality.
Also elected to positions on the board of directors were:
Alabama Regional Director: Sanjay Patel
Central Midwest Regional Director: Arti Patel
North Carolina Regional Director: Pinkesh Patel
Northeast Regional Director: Preyas Patel
Northwest Regional Director: Taran Patel
Upper Midwest Regional Director: Kalpesh Joshi
Washington DC Area Regional Director: Deepak Patel
Director at Large Eastern Division: Pinal Patel
Director at Large Western Division: Hitesh Patel
Young Professional Director – Western Division: Tanmay Patel
“I’m thrilled to welcome our new AAHOA secretary and all of our newly elected board members. Over the last 30 years, our volunteer leaders have worked tirelessly to make AAHOA a leading hotel association in the U.S. and advocate for initiatives that help the hospitality industry thrive,” Neal said. “As we continue on this road to recovery, it is encouraging to see so many members rising to the occasion and serving America’s hotel owners.”
From left, Suhani Shah and Christina Turley of As One Management hand out promotional material for Shah’s brothers’ business analytics company x•quic to Bharat Cha Patel, Dinesh Patel and Ashwin Patel on the tradeshow floor of AAHOACON2022. X•quic won the inaugural AAHOA “Tech Pitch Competition: Innovations, Ideas, and Products to Propel Us Forward,” in 2021.
AAHOA Award of Excellence: Vimal Patel, president and CEO of QHotels Management in LaPlace, Louisiana, and AAHOA ambassador for the Gulf Region.
Cecil B. Day Community Service Award: Manhar “MP” Rama, CEO of Sima Hospitality and AAHOA past chairman for 2005 to 2006.
Outreach Award for Philanthropy: Babu Patel with Trustmark Park Hospitality
Outstanding Young Professional Hoteliers of the Year Award: Armaan Patel with AGA Hotels and Taran Patel, managing principal with A1 Hospitality Group and AAHOA ambassador for the Northwest Region.
“This year’s AAHOA award recipients are movers and shakers in their communities and have gone above and beyond to enhance the hotel guest experience,” Vinay Patel said. “The hospitality industry has changed over the years, especially throughout the pandemic. Despite that, these individuals have been forward-thinking and proactive in their contributions to hospitality. Congratulations to every award recipient; your commitment to excellence is what sets you apart from the rest.”
Peachtree recognized by Inc. and the Atlanta Business Chronicle.
Named to the 2025 Inc. 5000 list for the third year.
Chronicle’s Pacesetter Awards recognize metro Atlanta’s fastest-growing companies.
PEACHTREE GROUP ENTERED the 2025 Inc. 5000 list for the third consecutive year. The company also won the Atlanta Business Chronicle Pacesetter Awards as one of the city’s fastest-growing private companies.
The Inc. 5000 list provides a data-driven look at independent businesses with sustained success nationwide, while the Business Chronicle’s Pacesetter Awards recognize metro Atlanta’s fastest-growing privately held companies, Peachtree said in a statement.
“We are in the business of identifying and capitalizing on mispriced risk, and in today’s environment of disruption and dislocation, that has created strong tailwinds for our growth,” said Greg Friedman, managing principal and CEO. “These recognitions validate our ability to execute in complex markets, and we see significant opportunity ahead as we continue to scale our platform.”
The Atlanta-based investment firm, led by Friedman; Jatin Desai, managing principal and CFO and Mitul Patel, principal, oversees a diversified portfolio of more than $8 billion.
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AHLA Foundation is partnering with ICHRIE and ACPHA to support hospitality education.
The collaborations align academic programs with industry workforce needs.
It will provide data, faculty development, and student engagement opportunities.
THE AHLA FOUNDATION, International Council on Hotel, Restaurant and Institutional Education and the Accreditation Commission for Programs in Hospitality Administration work to expand education opportunities for students pursuing hospitality careers. The alliances aim to provide data, faculty development and student engagement opportunities.
Their efforts build on the foundation’s scholarships and link academics to workforce needs, AHLA said in a statement.
"We're not just funding education—we're investing in the alignment between academic learning and professional readiness," said Kevin Carey, AHLA Foundation president and CEO. "These partnerships give us the insights needed to support students and programs that effectively prepare graduates to enter the evolving hospitality industry."
ACPHA will provide annual reports on participating schools’ performance, enabling the Foundation to direct resources to programs with curricula aligned to industry needs, the Foundation said.
Thomas Kube, incoming ACPHA executive director, said the partnership shows academia and industry working together for hospitality students. The collaboration with ICHRIE includes program analysis, engagement through more than 40 Eta Sigma Delta Honor Society chapters and faculty development.
“Together, we are strengthening pathways to academic excellence, professional development and industry engagement,” said Donna Albano, chair of the ICHRIE Eta Sigma Delta Board of Governors.
U.S. holiday travel is down to 44 percent, led by Millennials and Gen Z.
Younger consumers are cost-conscious while older generations show steadier travel intent.
76 percent of Millennials are likely to use AI for travel recommendations.
NEARLY 44 PERCENT of U.S. consumers plan to travel during the 2025 holiday season, down from 46 percent last year, according to PwC. Millennials and Gen Z lead travel intent at 55 percent each, while Gen X sits at 39 percent and Baby Boomers at 26 percent.
PwC’s “Holiday Outlook 2025” survey found that among those not traveling, about half prefer to celebrate at home and cost concerns affect 43 percent, rising to 50 percent for Gen Z non-travelers. Visiting friends and relatives remains the main reason for holiday travel, cited by roughly 48 percent of those planning trips.
Younger consumers are more cost-conscious, while older generations show steadier travel intent. This split influences travel operators’ planning: younger travelers may require clear value, bundled perks and flexible options, whereas older travelers respond to reliability and convenience. Despite overall spending pressure, travel remains a key priority, reflecting its social and emotional importance during the holidays.
PwC surveyed 4,000 U.S. consumers from June 26 to July 9, with 1,000 each from Gen Z, Millennials, Gen X and Boomers, balanced by gender and region.
Generational spending patterns
Gen Z plans a 23 percent reduction in spending after last year’s 37 percent surge, while Boomers expect a 5 percent increase. Millennials are largely flat, down 1 percent and Gen X edges up 2 percent. Overall holiday spending is down 5 percent, with gift spending falling 11 percent, while travel and entertainment budgets remain stable, increasing 1 percent.
Households with children under 18 plan to spend more than twice as much as households without, averaging $2,349 compared to $1,089, highlighting the focus on family-centered experiences.
For travel and hospitality operators, these patterns suggest stronger conversion potential among older cohorts with steadier budgets and the need for clear value and cost transparency for younger travelers. Consumers are prioritizing experiences and togetherness over material gifts. Flexible fares, transparent pricing and bundled benefits such as Wi-Fi, breakfast, or late checkout can reinforce value and encourage bookings, especially among younger demographics. Gen Z’s pullback makes price-to-experience ratios decisive.
AI, timing and travel strategy
About 76 percent of Millennials say they are likely to use AI agents for recommendations, signaling a shift to “assistant-first” travel discovery. Operators must provide structured, AI-readable content, including route maps, fees, loyalty policies and inventory availability. Brands that do not may be invisible in AI-driven search and recommendation systems.
This year’s late Thanksgiving on Nov. 27 compresses the holiday booking window. Short-haul visiting-friends-and-relatives trips may see bunched reservations, increasing demand for early inventory visibility, simple cancellation policies and accurate last-minute availability. Operators should hold a portion of inventory for late bookings, streamline mobile checkouts and maintain flexible policies to capture last-minute travelers.
Strategies should be generationally targeted. Boomers and Gen X respond to comfort, reliability and multi-generational options, while Millennials and Gen Z require clear value and AI-optimized offers. Focusing on VFR travel through “home for the holidays” packages, flexible dates, partner transport and easy add-on nights can capture demand in key residential hubs.
Despite overall spending declines, travel remains a priority. Operators that deliver transparent value, AI-ready content and offers tailored to each generation can maintain bookings, convert last-minute demand and meet consumers’ evolving holiday expectations.
A TravelBoom Hotel Marketing report found that Americans continue to prioritize travel despite inflation and economic uncertainty, but with greater financial caution. About 74.5 percent plan a summer vacation and 17.5 percent are considering one, showing strong demand linked to careful budgeting.
Global hotel RevPAR is projected to grow 3 to 5 percent in 2025, JLL reports.
Hotel RevPAR rose 4 percent in 2024, with demand at 4.8 billion room nights.
London, New York and Tokyo are expected to lead investor interest in 2025.
GLOBAL HOTEL REVPAR is projected to grow 3 to 5 percent in 2025, with investment volume up 15 to 25 percent, driven by loan maturities, deferred capital spending and private equity fund expirations, according to JLL. Leisure travel is expected to decline as consumer savings tighten, while group, corporate and international travel increase, supporting RevPAR growth.
Major cities continue to attract strong demand and investor interest, particularly London, New York and Tokyo. APAC is likely to post the strongest growth, fueled by recovering Chinese travel, while urban markets remain poised for continued momentum.
Lifestyle hotels are emerging as the new “third place,” blending living, working and leisure. The trend is fueling expansion into branded residences and alternative accommodations. JLL said investors must weigh regional performance differences, asset types and lifestyle trends when evaluating opportunities.
Separately, a Hapi and Revinate survey found fragmented systems, inaccurate data and limited integration remain barriers for hotels seeking better data access to improve guest experience and revenue.
Fragmented systems, poor integration limit hotels’ data access, according to a survey.
Most hotel professionals use data daily but struggle to access it for revenue and operations.
AI and automation could provide dynamic pricing, personalization and efficiency.
FRAGMENTED SYSTEMS, INACCURATE information and limited integration remain barriers to hotels seeking better data access to improve guest experiences and revenue, according to a newly released survey. Although most hotel professionals use data daily, the survey found 49 percent struggle to access what they need for revenue and operational decisions.
“The Future of Hotel Data” report, published by hospitality data platform Hapi and direct booking platform Revinate, found that 40 percent of hoteliers cite disconnected systems as their biggest obstacle. Nearly one in five said poor data quality prevents personalization, limiting satisfaction, loyalty and upsell opportunities.
“Data is the foundation for every company, but most hotels still struggle to access and connect it effectively,” said Luis Segredo, Hapi’s cofounder and CEO. “This report shows there’s a clear path forward: integrate systems, improve data accuracy and embrace AI to unlock real-time insights. Hotels that can remove these technology barriers will operate more efficiently, drive loyalty, boost revenue and ultimately gain a competitive edge in a tight market.”
AI and automation could transform hospitality through dynamic pricing, real-time personalization and operational efficiency, but require standardized, integrated and reliable data to succeed, the report said.
Around 19 percent of respondents cited communication delays as a major issue, while 18 percent pointed to ineffective marketing, the survey found. About 10 percent reported challenges with enterprise initiatives and 15 percent said they struggled to understand guest needs. Nearly 46 percent identified CRM and loyalty systems as the top priority for data quality improvements, followed by sales and upselling at 17 percent, operations at 10 percent and customer service at 7 percent.
Meanwhile, hotels see opportunities in stronger CRM and loyalty systems, integrated platforms and AI, the report said. Priorities include improving data quality for personalized engagement, using integrated systems for real-time insights, applying AI for offers, marketing and service and leveraging dynamic pricing and automation to boost efficiency, conversion and profitability.
“Clean, connected data is the key to truly understanding the needs of guests, driving amazing marketing campaigns and delivering direct booking revenue,” said Bryson Koehler, Revinate's CEO. “Looking ahead, hotels that transform fragmented data into connected data systems will be able to leverage guest intelligence data and gain a significant advantage. With the right technology, they can personalize every interaction, shift share to direct channels and drive profitability in ways that weren’t possible before. The future belongs to hotels that harness their data to operate smarter, delight guests and grow revenue.”
In June, The State of Distribution 2025 reported a widening gap between technology potential and operational readiness, with many hotel teams still early in using AI and developing training, systems, and workflows.