Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
TRAVELERS WITH RESERVATIONS at a hotel by Marriott International will have something else to remember to pack: facemasks. The company now requires guests, like Marriott employees, wear masks in the hotels’ public areas.
In a video message posted on the company’s sight on July 20, Arne Sorenson, Marriott’s president and CEO, announced the new policy as part of the company’s participation in the American Hotel & Lodging Association’s Safe Stay initiative launched in May. The first item on AHLA’s recently released “Safe Stay Guest Checklist” is to require facemasks in public spaces.
For the past six months, Sorenson said, the pandemic has been an “unprecedented public health crisis.” Since then, hotels have implemented best practices including social distancing, enhanced cleaning protocols and mobile room keys and contactless check in, he said before referring to the Safe Stay checklist.
“It includes the basics we’ve all come to expect; practice social distancing, especially in all indoor common areas in hotels, wash your hands regularly or use hand sanitizer, and certainly, don’t travel if you have recently had symptoms or been in contact with someone diagnosed with COVID-19,” Sorenson said. “Health experts have made it clear that wearing face coverings in public spaces is one of the easiest steps that we can all take to protect one another and reduce the spread of COVID-19,” he said. “As part of our commitment to clean, we made it a brand standard that all associates wear masks and set an example. Given the recent spikes across the U.S., and with guidance from health officials, we are now extending the requirement to wear facemasks in all indoor public spaces of the hotels to our guests, no matter the jurisdiction.”
The new policy starts July 27 and Sorenson said they will continue to review the policy periodically and inform the public of any changes.
“These are all easy steps we can take to support one another and the communities we love,” Sorenson said. “I know so many of us are eager to get back on the road again. Let’s take these simple preventative measures and make it safer and easier for all of us to travel.”
Other hotel companies have required guests to wear masks in common areas. Caesars Entertainment and MGM Resorts issued a similar policy in June. Hyatt Hotel Corp. also requires guests to wear masks, said Mark Hoplamazian, president and CEO in a statement in AHLA’s press release for the release of the check list
“At Hyatt, we require face coverings for hotel guests across the U.S. and Canada in order to care for the health and safety of our guests and colleagues,” Hoplamazian said. “To help enable safe travel amidst the ongoing challenges of COVID-19, we need to come together as an industry and promote clear guidelines, which for the foreseeable future include the wearing of face coverings in indoor public spaces and practicing social distancing.”
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
By clicking the 'Subscribe’, you agree to receive our newsletter, marketing communications and industry
partners/sponsors sharing promotional product information via email and print communication from Asian Media
Group USA Inc. and subsidiaries. You have the right to withdraw your consent at any time by clicking the
unsubscribe link in our emails. We will use your email address to personalize our communications and send you
relevant offers. Your data will be stored up to 30 days after unsubscribing.
Contact us at data@amg.biz to see how we manage and store your data.