Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
LENDINGCON, A CONFERENCE focused on hotel financing, recently completed its third year. It saw its attendance more than double over its first year, with major sponsors including industry associations such as AAHOA and the American Hotel & Lodging Educational Institute, along with brands such as Red Roof and Sonesta Hotels.
Held at the DoubleTree by Hilton Orlando at Sea World Aug. 22 to 24, LendingCon 2023 featured speeches by U.S. Congressman Bill Posey, who serves on the House Financial Services Committee, and Florida Congressman Darren Soto. Jan Gautam, president and CEO of IHRMC Hotels & Resorts and founder of LendingCon, said he created the conference to provide focus on hotel lending and finance not provided by other industry events.
“This is a conference for hoteliers designed by hoteliers,” Gautam said.
Jan’s daughter Adrianna Gautam, IHRMC’s director of public relations, missed the first LendingCon because she as still in college, but she’s attended the past two. It’s grown from around 200 attendees to more than 700 in that time.
The keynote panel at the third annual LendingCon conference included Nitin Shah of Embassy Bank; Florida Congressman Darren Soto; Chip Rogers president and CEO of the American Hotel & Lodging Association; and Raj Trivedi, founder of TST Capital.
“It's grown so much over the past three years. But just to see the amount of vendors and the attendees, I see new faces every year. It's beautiful to see a community come together and in discuss hospitality, financing, lending, technology and operations,” Adrianna said. “We just wanted to provide a space where people can come together and learn about lending, operating a hotel, the statistics and just being able to understand having a property and being able to manage and own that properly.”
The inclusion of political figures such as Posey and Soto is a new addition to LendingCon, Adrianna said.
“We've started to have political figures come out and be there for us and show their support,” Adrianna said. “Yesterday, we had Congressman Bill Posey come out and he was talking a lot about loans and finances and all those types of statistics. I just think that the more support that we have from a congressman, it's just more and more networking and more exposure for us. And that's only going to grow from here.”
In his introductory comments, Jan urged the attendees to take advantage of the networking and educational opportunities of the conference.
“Your presence here today is a testament to your commitment to professional growth. You're passionate about advancing our industry, and your dedication to excellence,” he said. “I encourage you all to get most of the time here.”
A taste of the action
Among the speakers at LendingCon this year were Maria Henson, the director of market research and insight for Visit Orlando. She presented information from Adam Sacks at Tourism Economics, including information on consumer confidence.
“We're not seeing a lot of positive direction. So what is making them feel that way? It's inflation,” Henson said. “I'm sure everybody's feeling that in this room as well. It is subsiding. It's actually moderating faster than I think it was expected.”
“What Tourism Economics and Oxford Economics say is we're heading towards a recession, we've been kicking that can down the road,” Henson said. “Probably now we already are seeing some of the effects of recessions, though mild, and you're seeing that there's a slowdown coming later in the year that has some impact in the first quarter of 2024. You can see it's really slight.”
Soto gave an update on events in Washington, D.C., that could impact the hotel industry. Immigration programs could provide relief from the labor shortage, for example.
“As Congress still waits to pass a major immigration bill, we do have the Biden administration’s step programs. One is the [Family Reunification Parole Process] program that's helping out a lot of folks from areas that are near and dear to Florida, including Venezuela, Cuba, Nicaragua, and Cape Town,” Soto said.
That program could bring in 30,000 people a month who would able to work get work permits, Soto said.
“We're also seeing a much more organized asylum program, where we're hitting as many as 40,000. people who are seeking asylum as long as they register pass a background check,” Soto said. “But one thing that would be a big help, as you all go back and talk to your representatives in Congress, to allow these folks to have work permits would be a big help as well because this is an organized way to be able to have those register and come into the country and be able to pursue the American dream.”
Inflation is another critical issue, he said, and he would continue working with the Federal Reserve to address that issue.
“We just appreciate the entrepreneurial spirit in this room,” Soto said. “In Central Florida we live and breathe tourism and we're so happy to have you all here from LendingCon.”
A word from a sponsor
Red Roof, one of LendingCon’s sponsors, released a statement in support of the conference.
“Partnering with LendingCon for the second year in a row is part of our commitment to provide opportunities to all potential franchisees,” said Matthew Hostetler, Red Roof’s chief development officer. “LendingCon has been a valuable resource and has provided attendees with information on how to take advantage of the opportunities available and identify the next steps to improve profitability. We are looking forward to meeting once again in Orlando.”
Jan Gautam said Red Roof is “an integral partner at LendingCon.”
“Red Roof’s Matthew Hostetler serves on our organization’s advisory board, and thanks to valuable partners such as Red Roof, LendingCon remains the premier event for individuals and companies who buy, sell and manage real estate,” Gautam said.
Noble broke ground on StudioRes Mobile Alabama at McGowin Park.
The 10th StudioRes expands Noble’s long-term accommodations platform.
Noble recently acquired 16 WoodSpring Suites properties through two portfolio transactions.
NOBLE INVESTMENT GROUP broke ground on StudioRes Mobile Alabama at McGowin Park, a retail center in Mobile, Alabama. It is Noble’s 10th property under Marriott International’s extended stay StudioRes brand.
“Noble is institutionalizing one of the most resilient and undersupplied segments at the intersection of hospitality, mobility and how people stay,” said Shah. “We are scaling a branded platform to capture secular demand that creates stable cash flow and long-term value.”
In May, Noble acquired 16 WoodSpring Suites properties through two portfolio transactions, expanding its platform in branded long-term accommodations.
Noah Silverman, Marriott International’s global development officer, U.S. & Canada, said breaking ground on the 10th StudioRes with Noble reflects the brand’s growth and the companies’ three-decade partnership.
“With both companies’ expertise in long-term accommodations, Marriott’s distribution channels, and the power of our nearly 248 million Marriott Bonvoy members, we are confident StudioRes is uniquely positioned to generate customer demand at scale, drive performance and sustain long-term growth,” he said.
Meanwhile, Marriott has more than 50 signed StudioRes projects, about half under construction, the statement said. The first StudioRes opened in Fort Myers, Florida.
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AHLA Foundation is partnering with ICHRIE and ACPHA to support hospitality education.
The collaborations align academic programs with industry workforce needs.
It will provide data, faculty development, and student engagement opportunities.
THE AHLA FOUNDATION, International Council on Hotel, Restaurant and Institutional Education and the Accreditation Commission for Programs in Hospitality Administration work to expand education opportunities for students pursuing hospitality careers. The alliances aim to provide data, faculty development and student engagement opportunities.
Their efforts build on the foundation’s scholarships and link academics to workforce needs, AHLA said in a statement.
"We're not just funding education—we're investing in the alignment between academic learning and professional readiness," said Kevin Carey, AHLA Foundation president and CEO. "These partnerships give us the insights needed to support students and programs that effectively prepare graduates to enter the evolving hospitality industry."
ACPHA will provide annual reports on participating schools’ performance, enabling the Foundation to direct resources to programs with curricula aligned to industry needs, the Foundation said.
Thomas Kube, incoming ACPHA executive director, said the partnership shows academia and industry working together for hospitality students. The collaboration with ICHRIE includes program analysis, engagement through more than 40 Eta Sigma Delta Honor Society chapters and faculty development.
“Together, we are strengthening pathways to academic excellence, professional development and industry engagement,” said Donna Albano, chair of the ICHRIE Eta Sigma Delta Board of Governors.
Global hotel RevPAR is projected to grow 3 to 5 percent in 2025, JLL reports.
Hotel RevPAR rose 4 percent in 2024, with demand at 4.8 billion room nights.
London, New York and Tokyo are expected to lead investor interest in 2025.
GLOBAL HOTEL REVPAR is projected to grow 3 to 5 percent in 2025, with investment volume up 15 to 25 percent, driven by loan maturities, deferred capital spending and private equity fund expirations, according to JLL. Leisure travel is expected to decline as consumer savings tighten, while group, corporate and international travel increase, supporting RevPAR growth.
Major cities continue to attract strong demand and investor interest, particularly London, New York and Tokyo. APAC is likely to post the strongest growth, fueled by recovering Chinese travel, while urban markets remain poised for continued momentum.
Lifestyle hotels are emerging as the new “third place,” blending living, working and leisure. The trend is fueling expansion into branded residences and alternative accommodations. JLL said investors must weigh regional performance differences, asset types and lifestyle trends when evaluating opportunities.
Separately, a Hapi and Revinate survey found fragmented systems, inaccurate data and limited integration remain barriers for hotels seeking better data access to improve guest experience and revenue.
Fragmented systems, poor integration limit hotels’ data access, according to a survey.
Most hotel professionals use data daily but struggle to access it for revenue and operations.
AI and automation could provide dynamic pricing, personalization and efficiency.
FRAGMENTED SYSTEMS, INACCURATE information and limited integration remain barriers to hotels seeking better data access to improve guest experiences and revenue, according to a newly released survey. Although most hotel professionals use data daily, the survey found 49 percent struggle to access what they need for revenue and operational decisions.
“The Future of Hotel Data” report, published by hospitality data platform Hapi and direct booking platform Revinate, found that 40 percent of hoteliers cite disconnected systems as their biggest obstacle. Nearly one in five said poor data quality prevents personalization, limiting satisfaction, loyalty and upsell opportunities.
“Data is the foundation for every company, but most hotels still struggle to access and connect it effectively,” said Luis Segredo, Hapi’s cofounder and CEO. “This report shows there’s a clear path forward: integrate systems, improve data accuracy and embrace AI to unlock real-time insights. Hotels that can remove these technology barriers will operate more efficiently, drive loyalty, boost revenue and ultimately gain a competitive edge in a tight market.”
AI and automation could transform hospitality through dynamic pricing, real-time personalization and operational efficiency, but require standardized, integrated and reliable data to succeed, the report said.
Around 19 percent of respondents cited communication delays as a major issue, while 18 percent pointed to ineffective marketing, the survey found. About 10 percent reported challenges with enterprise initiatives and 15 percent said they struggled to understand guest needs. Nearly 46 percent identified CRM and loyalty systems as the top priority for data quality improvements, followed by sales and upselling at 17 percent, operations at 10 percent and customer service at 7 percent.
Meanwhile, hotels see opportunities in stronger CRM and loyalty systems, integrated platforms and AI, the report said. Priorities include improving data quality for personalized engagement, using integrated systems for real-time insights, applying AI for offers, marketing and service and leveraging dynamic pricing and automation to boost efficiency, conversion and profitability.
“Clean, connected data is the key to truly understanding the needs of guests, driving amazing marketing campaigns and delivering direct booking revenue,” said Bryson Koehler, Revinate's CEO. “Looking ahead, hotels that transform fragmented data into connected data systems will be able to leverage guest intelligence data and gain a significant advantage. With the right technology, they can personalize every interaction, shift share to direct channels and drive profitability in ways that weren’t possible before. The future belongs to hotels that harness their data to operate smarter, delight guests and grow revenue.”
In June, The State of Distribution 2025 reported a widening gap between technology potential and operational readiness, with many hotel teams still early in using AI and developing training, systems, and workflows.
Hyatt partners with Way to unify guest experiences on one platform.
Members can earn and redeem points on experiences booked through Hyatt websites.
Way’s technology supports translation, payments and data insights for Hyatt.
HYATT HOTELS CORP. is working with Austin-based startup Way to consolidate ancillary services, loyalty experiences and on-property programming on one platform across its global portfolio. The collaboration integrates Way’s system into Hyatt.com, the World of Hyatt app, property websites and FIND Experiences to create a centralized booking platform.
World of Hyatt members can earn and redeem points on experiences booked through Hyatt websites, including wellness programs, cultural activities, ticketed events and local collaborations, the companies said in a statement. Members can also access FIND Experiences, which includes activities and auctions where points can be used to bid on events.
"In our search for an on-brand platform to power experiences and tap into ancillary revenue opportunities, Way's collaboration has been a true unlock for us," said Arlie Sisson, Hyatt’s senior vice president and global head of digital. "After a thorough evaluation of potential solutions, Hyatt chose Way to power the next chapter of our digital strategy by streamlining operations, elevating brand differentiation, enhancing personalization and, most importantly, delivering care at every touchpoint in the guest journey."
The Way initiative spans Hyatt’s portfolio, covering cabana rentals, in-room amenities and partnerships with local providers, the statement said. Way’s technology supports real-time translation, more than 100 currencies, multiple payment methods and data insights to help Hyatt manage operations globally.
"Hyatt set a high bar and Way is proud to bring their vision to life," said Michael Stocker, Way’s co-founder and CEO.
"The platform supports enterprise needs while preserving the guest experience."