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India’s Bird Group adds UK hotel to portfolio

The historic Beechfield House in Wiltshire will be part of the Roseate brand

India’s Bird Group adds UK hotel to portfolio

Bird Group, owner of Roseate Hotels & Resorts in India and the UK, has acquired Beechfield House, a Grade II listed property in Wiltshire, England, as its eighth hotel under the Roseate brand.

Photo credit: Beechfield House

BIRD GROUP, PROMOTER and operator of Roseate Hotels & Resorts in India and the UK, acquired Beechfield House, a Grade II property of “special interest” in Wiltshire, England, as its eighth hotel under the Roseate brand. The property, based on 16th-century Italian Renaissance architecture, was built in 1878 on eight acres and converted into a hotel in the late 1960s.

New Delhi-based Bird Group is led by Chairperson Radha Bhatia, President and Managing Director Vijay Bhatia and Executive Director Gaurav Bhatia.


“We are beyond delighted to welcome Beechfield House and its exceptionally talented team into the Bird family,” said Gaurav Bhatia. “Aligned with the vision behind our existing portfolio of hotels and resorts, we look forward to delivering consistent hospitality and guest experiences at Beechfield House.”

Beechfield House is a 24-room hotel with Victorian architecture, high ceilings, fireplaces, large windows, an arboretum, an orangery, a terrace, a walled garden, a heated pool and spaces for dining, meetings, events and private gatherings, Bird Group said in a statement.

Founded in 1971, Bird Group is a business conglomerate with operations across India, the Indian Subcontinent, Europe, and the Middle East, with core businesses in information technology, travel and aviation services, hospitality, automotive, retail, and education.

The group’s flagship property, Roseate New Delhi, is a resort located between New Delhi’s historical sites and Gurgaon’s corporate hub.

In February, OYO announced a $62 million, three-year investment to expand its premium UK hotel portfolio, aiming to support 1,000 jobs through acquisitions and long-term leasehold and management contracts.

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