Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
INTERCONTINENTAL HOTELS GROUP, like most hotel companies at this point in the COVID-19 pandemic, is establishing new cleaning and behavioral practices to put future guests at ease. The company also is working with science companies to design the protocols for its Clean Promise program.
IHG Clean Promise includes input from the Cleveland Clinic as well as hygiene and cleaning services companies Ecolab and Diversey as an expansion of the company’s Way of Clean program established in 2015. It incorporates advice of the World Health Organization, Centers for Disease Control & Prevention and local public health authorities.
“The future of travel may look different, but a safe, secure stay is fundamental to deliver True Hospitality – and that will never change,” said Keith Barr, IHG’s CEO. “By combining IHG’s world-class knowledge and processes, with cutting-edge expertise from Cleveland Clinic, Ecolab and Diversey, we can reassure guests and colleagues that we’re focused on protecting their health and wellbeing. This includes looking at where technology can make a difference, deploying enhanced, highly visible and more frequent cleaning measures, and different approaches to food and beverage, all underpinned by our new IHG Clean Promise.”
New cleaning procedures include:
Reduced contact at check-in using touchless transactions and front desk screens as well as sanitizer stations, sanitized key cards and paperless checkout.
Visible verification of sanitized items in guestrooms, such as glassware and remote controls, along with a reduction of in-room furnishings and high-touch items. There also will be new laundry protocols and use of new technology.
Additional deep cleaning of high-touch surfaces in public areas, encouragement of social distancing, charts to track cleaning and best practices for pools, fitness centers and lounges.
New standards and service approach to buffets, banquets, room service and catering.
The Cleveland Clinic helped the company establish its policies for protecting employees and guests. Those policies include posting cleanliness information in hotels and booking channels, social distancing procedures and signage, use of personal protection equipment and more training.
IHG’s Clean Promise program begins on June 1 and will be led by IHG’s new Global Cleanliness Board, a group of IHG experts in operations, health, safety and guest experience, working with a new external specialists, including James Merlino, chief clinical transformation officer at Cleveland Clinic, to define solutions, best practice and implement processes.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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