Hyatt forms wellness advisory board

How Hyatt’s Wellbeing Collective Elevates Guest Experiences?

HYATT HOTEL CORP. formed an advisory board to enhance well-being offerings, initially focusing on meetings and events. The Wellbeing Collective Advisory Board will oversee guest experiences, including well-being menus, culinary programs and sleep wellness initiatives at select hotels.

Hyatt will also expand the Wellbeing Collective, a growing collection of properties offering well-being experiences for groups and meeting attendees, the company said in a statement.

“Whether traveling for business or leisure, now more than ever, our guests are seeking meaningful experiences that foster connection, build community, and enhance their mental, emotional, and physical well-being,” said TJ Abrams, Hyatt’s vice president for global well-being. “The new advisory board unites leading voices across industries to help us innovate around how people gather and elevate the travel journey through intentional well-being offerings, ensuring our guests and customers leave feeling rejuvenated and fulfilled.”

Hyatt named seven advisory board members, including doctor and author Deepak Chopra, Peloton instructor Ally Love, aging expert and Super Age founder David Stewart, and Emmy-nominated poet and mental health advocate IN-Q.

"In the way people gather at hotels, we discover not just places but opportunities for connection, transformation, and renewal," Chopra said. "I'm honored to be part of this initiative to enhance travelers' experiences. By nurturing the mind, body, and spirit, we can create immersive experiences that leave individuals rejuvenated and inspired, fostering a deeper connection with themselves and those around them."

Other members are Dr. Alfiee Breland-Noble, a mental health expert working with Hyatt’s Miraval Resorts & Spas; Dr. John Scott, head of learning, design, and strategy at MasterClass; and Juliet Funt, a Fortune 500 advisor and author of A Minute to Think, the statement said.

The advisory board will support Hyatt’s Together by Hyatt event philosophy, providing expert guidance, tools, technology, and well-being resources, including care stations and meditation content, to help planners organize meetings and events.

Select hotels will also offer well-being retreats for group customers, expanding on those at Hyatt’s Miraval Resorts, with programs designed to foster connection, enhance collaboration, and support group goals through mindful practices and wellness activities.

In February, Hyatt expanded its upper-midscale segment with Hyatt Select, a select-service brand for transient guests and conversions, launching in the Americas before global expansion. It also opened the first Hyatt Studios in Mobile, Alabama, developed by 3H Group and led by CEO Hiren Desai.