"As experiences shape travel plans, we are committed to enhancing Choice Privileges offerings," said Nandika Suri, Choice’s vice president for loyalty, co-brand credit card and partnerships. "The energy of pit road and meeting drivers and crew made the Trackhouse Racing offer popular. We’re pleased to extend this sponsorship, which aligns with our members' interests."
In 2024, Trackhouse Racing experiences increased customer engagement with Choice Privileges, the statement said. Customers redeemed millions of points for VIP NASCAR experiences, with nearly 90 percent using points earned through hotel stays or Choice Privileges credit cards. About 80 percent of participants were Elite members, who qualify with 10 nights per year.
Justin Marks, Trackhouse Racing's founder and owner, said they are excited to continue the partnership and connect with Choice Privileges members.
"We look forward to welcoming them to the tracks for an exciting NASCAR Cup season,” he said.
As a season-long sponsor, Choice Privileges will offer experiences at all 38 NASCAR Cup Series races. The brand will also appear as the primary paint scheme on Trackhouse Racing cars, with branded fire suits and team apparel at select races, including:
- March 30 – Martinsville, Virginia (Ross Chastain)
- May 11 – Kansas City, Kansas (Daniel Suárez)
- September 7 – St. Louis, Missouri (Daniel Suárez)
- October 5 – Charlotte, North Carolina (Daniel Suárez)
Booking a Trackhouse Racing experience
Choice Privileges members can bid on experiences through the Choice Experiences website, the statement said. Members can log into their free account and find an auction with enough points to bid. Experiences start at 50,000 points, with auctions open for two to four weeks and closing about three weeks before the race.
VIP packages are typically for groups of two or four, Choice said.
Members can place a bid and wait for the results. If more points are needed, they can transfer them from American Express Membership Rewards, Capital One Miles, Citi ThankYou Rewards, or Wells Fargo Rewards. Points can also be purchased at a discount to secure VIP NASCAR tickets at a lower cost.
Choice Privileges provides access to more than 7,100 hotels in 46 countries and territories, including 1,000 full-service properties across brands like Radisson and Cambria, as well as partners such as Westgate Resorts, Preferred Hotels & Resorts and Penn Gaming.
In January, Choice launched its 2025 "Check Into More" campaign, featuring Keegan-Michael Key for a second year to promote guest experiences and brand loyalty across 22 brands.
