PHILADELPHIA-BASED HOVR, a website content delivery software, recently launched its generative AI product, “Suggestions,” and mobile experience, “Pathways,” to boost business engagement and conversion rates through strategic video delivery. The software analyzes website dynamics and user behavior, providing actionable insights using machine-learning algorithms, Hovr said in a statement.
“This generative AI feature marks an important leap forward for digital marketers and website managers,” said Jason Craparo, Hovr’s CEO. “By harnessing the power of AI, we are empowering businesses to significantly enhance their website outcomes, instantly and effortlessly. Utilizing advanced artificial intelligence capabilities, we can streamline processes that originally took hours down to seconds. Equally importantly, the products allow guests to engage with booking websites in a unique, novel way. These products have the potential to revolutionize the booking process.”
Functions include:
- Automated page focus: Recommends pages for video placement based on performance metrics and user interaction data.
- Enhanced placement optimization: Identifies positions on webpages for maximum viewer impact and engagement.
- Customized moment type selection: Determines the most effective formats (anchors, text highlights, pins, etc.) suited to specific existing webpage contexts.
- Branding consistency: Ensures integration of video content with existing website styling and branding guidelines.
- Content selection and curation: Automatically identifies and selects relevant video content aligned with page content and client goals.
- Optimized call-to-action strategy: Generates CTA button copy and placements to drive user actions and conversions effectively.
Meanwhile, Pathways offers a "choose-your-own-adventure" experience, allowing users to explore video content on platforms like TikTok, Instagram Stories, and YouTube Shorts based on their interests, Hovr said.
A recent survey by Mews found that three out of four travelers agree Americans are prioritizing travel more in 2024 and prefer a digital, self-service experience for their hotel stays. Nearly 80 percent of U.S. travelers favor hotels with fully automated front desks or self-service kiosks, and over 40 percent prefer checking in via a hotel’s website, app, or digital kiosk.
