Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
U.S. HOTELS ARE beginning to relax their policies requiring fully vaccinated guests to wear facemasks in light of recent guidance from the federal government and hotel associations. Those who have not been vaccinated against COVID-19 are still asked to wear masks, however, and many companies are making other caveats to oblige local restrictions.
The American Hotel & Lodging Association called the relaxed guidelines from the Centers for Disease Control and Prevention “welcome news.” AAHOA also praised the CDC decision previously, but stopped short of specifying how hotels should implement the new law. Chip Rogers, AHLA president and CEO, was direct in saying the restrictions should be eased.
“In light of the recent CDC announcement that fully vaccinated people no longer need to wear a mask or physically distance in most settings, our Safe Stay guidelines will relax mask requirements for guests who are fully vaccinated,” Rogers said. “At this time, we are not asking hotels to require proof of vaccination status, but we do ask that all guests and workers, vaccinated or not, respect and honor these revised guidelines. Unvaccinated guests should wear face-coverings and practice physical distancing at all times in public settings.”
“After careful review and in accordance with the new CDC guidance released last week and AHLA Safe Stay guidelines and recommendations, guests who are fully vaccinated are not required to wear face coverings while on property,” IHG posted on its website. “We continue to encourage hotel guests who are not vaccinated (or yet fully vaccinated) to wear face coverings while indoors and outdoors where social distancing is not possible.”
Rogers said hotel employees should continue to wear masks indoors for now and follow local and business restrictions on mask wearing. Employees who work outside and/or are not in close contact with others also can reduce their mask use while maintaining compliance with state and local requirements which may go beyond what is recommended by the CDC.
“The COVID-19 vaccine provides our nation and our industry hope for recovery after a devastating year,” Rogers said. But, we expect further guidance from the CDC and public health experts to support our efforts to ensure the safety of our workforce, guests and the general public,” Rogers said. “In this spirit, as an industry we support innovative solutions to encourage our workforce and guests to get vaccinated and call on all Americans to be vaccinated before removing face-coverings.”
AHLA will continue to revise the Safe Stay guidelines as more changes are made to federal and local guidelines.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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